10 Steps to Starting a Business in California
Are you contemplating starting a business in California? This
is a guide to setting up a business in the sunny paradise of
California. California is a fantastic place to start a business,
with several enormous cities like Los Angeles, San Francisco and
San Diego. The population and diversity of the state is enough
to begin just about any business you could imagine, and thrive.
Here are a few things you should consider when starting your
California business:
1. Where in the city is your market demographic? - - The
cities of Los Angeles, San Francisco and San Diego are enormous,
with many different pockets of demographics. Even the smaller
communities in California like Sacramento, Stockton, Bakersfield
and Palm Springs are large communities by any other state
standard. You may want to research in what location of the city
your particular business would be best suited.
2. What does business space cost in your desired location? -
- Different parts of the city will have wildly varied monthly
lease costs. For example, in Los Angeles, Melrose Avenue or
Downtown LA will have much higher rates than Culver City or
North Hollywood would.
3. What kind of business entity should you form? - - Learn
how to set up a California Incorporation - - Read about places to form a DBA, or "Doing Business As"
4. Get a Federal EIN number - - You can file for an EIN as
soon as you get your EIN from the IRS or you can have your incorporator get it when you
file
your incorporation.
5. Get a business license - - Get a L
os Angeles business license - - Search in Google for the
term "(city name) business license" and you will be presented
with results for your particular city.
6. Set up a bank account - - You need your EIN and
Incorporation (or DBA) paperwork before you can open a bank
account and deposit checks made out in your company's name. Once
you have this paperwork, it's a fairly easy process. You just
walk into your local branch, and they should help you get set
up. The only bank I don't recommend is Washington Mutual, who
wanted original copies of paperwork that the state of California
had kept. I had the certified copies from the state of
California, but Wamu would only accept the originals. I've had
better luck with California National Bank, they have very good
customer service.
7. Find an accountant - - Lack of bookkeeping is one of the
top reasons new businesses fail. As the owner of the business,
you'll be very business running your operations, and the books
will fall behind. Be sure to set up your books, and hire a good
accountant at the outset so that this doesn't become a problem.
8. Find advertising space
- Any good business owner knows that the flow of customers into
their store is the lifeblood of their business. But not all
business owners know where and how to advertise their services.
Here are a few ideas:
- Offline - Set up business in a high traffic area
- Be sure your signage on the front of your business makes you
easy to see. It should be big enough to be easily read from the
road, and bright enough to stand out from those around it. -
Your signage should make it immediately clear, to someone
driving by with only a second to glance at it, exactly what your
business does. - Yellow pages - Billboards - Bus
benches - Poster boards - Hand out flyers - Host groups
and clubs at your business - Attend local business networking
functions - Local newspapers like the la times
- Internet - Los Angeles
Citysearch - San Francisco
Citysearch - Los Angeles
Craigslist - San Francisco
Craigslist - You can find a version of the above web
sites for almost any of the larger cities in California by
putting the city name at the front of the url. - PPC ads
on Google or Yahoo -
Pay-per-click ads can be targeted to a very localized area. You
can ensure that only people surfing the internet in the Los
Angeles area (for example) will see your ads. They will appear
only when they're actually looking for your product, or reading
something similar to what you offer.
9. Stay current on your California Tax Laws. - One
thing that can ruin a new business quickly is falling behind on
taxes. Make sure you don't make that mistake! Make a solid
effort to understand what you need to know about California
taxes - talk to your accountant about it!
10. Set up a web site - Customers expect to be able to find
you on the Internet. - Without a web site, you take away a
potentially lucrative advertising avenue (see the Internet
advertising tips above). - Many places like Yahoo make it easy to setup
your own website, with your own domain name. - Find a domain
name. I always use GoDaddy
to register my domain names. I've found that DomainsBot is a great tool
to find a cool domain name. Once you find it with DomainsBot,
you can register it with GoDaddy.
They say that 9 out of 10 businesses fail within the first 5
years. Most businesses are not financially or legally ready to
succeed. If you follow the simple steps in this article, you'll
be better prepared to run a long-term and profitable business.
Los Angeles is ready for you - you need to be ready to handle
Los Angeles!
Oh yeah, and have fun!
About the author:
Travis Giggy is a business specialist and one of the Founders of
http://www.Legalspring.com. A website dedicated to reviewing and
listing the best services that provide online legal services
like incorporation, forming an LLC, getting your last will and
testament, or getting a divorce.
Gig-a-blog = Doing Business on the
Internet