Developing a Business Plan!
* A Business Plan is a written document that you can use in your
search for external financing. * A Business Plan is a tactical
planning and management tool for your business. * A Business
Plan is a document showing the capacity of your team to control
and manage all the aspects of the company. * A Business Plan
brings you new ideas to refine your project by checking and
estimating the induced hypothesis.
The necessity of Business Plans
The drafting or update of your business-plan is essential to the
good management of your company. It can be used when searching
for a business partner, for obtaining external financing, and
for defining some stages of the development of your company,
such as:
* The creation of your company. * The launching of a new
product. * The establishment in a new market. * The transfer,
buy-out, or the structural development of your company.
Should you call in a consultant or write the Business Plan by
yourself?
You should be the main (if not single) author of your
business-plan, because the Business Plan is, so to speak, your
own "baby", it is a reflection of your personality; it is by
this means that your investors will discover the person with
whom they collaborate.
But your project may be too important and you may want to call
in a consultant for help and consultation. Even so, you should
stay in control of its development!
Tips for developing a quality business-plan.
1. To be credible, a business-plan must be coherent and each
parameter in the Business Plan must be based on facts.
2. There are many methods to build Business Plans, but very few
can help you correctly carry out reliable financial projections
based on a preliminary commercial engineering and market study.
Indeed, one frequent mistake when building Business Plan's is to
first define the target in terms of market share, and then try
to "find" the number of customers necessary to fill these
objectives! This process should be reversed.
3. In addition, one essential point in a Business Plan is to
define concrete policies and measures. This definition aims to
gain a reasonable number of customers, based on a sufficient
knowledge of the market. The quantitative estimate of this gain
must be calculated on realistic monthly and annual increase
rates. A well-founded pricing policy then makes it possible to
estimate the sales turnover in the years ahead.
The calculation of the costs of the planned actions in your
Business Plan are essential and make overall financial
projections possible. In short, financial forecasts - including
those related to the financing of the project - must be
elaborated from the basic elements of the project. They should
be proceeded by a commercial engineering study which projects a
realistic estimate of sales.
4. In a Business Plan, the marketing plans as well as the
financial forecasts require a basic understanding of how these
important elements are calculated. You can use good software -
some of which is free - to faciliate the development of your
Business Plan.
5. The last point and certainly not the least significant: A
Business Plan is never ended "once and for all". A regular
follow-up and comparison between the theoretical Business Plan
and the reality of its execution are essential. You can then
modify your Business Plan and adapt it to improve performance
and achieve your goals.
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About the Author: This article was published by Hans Hasselfors
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