French Gites - lifestyle or a business?
At 1st-for-French-Property.co.uk we have seen a significant
increase in the number of enquiries for this type of property
over the last few years. Without doubt Gite complexes often look
beautiful from a distance but you must be realistic about buying
into this market. Firstly, it is a very competitive market and
secondly like any business it is hard work (especially in the
early years). Of course, there are many successful gite
businesses, and you can buy into this market!
We are not going to cover the French bureaucracy issues but
concentrate on the business issues.
Remember this is a business and your approach must be
professional and commercial. You need a business plan and it
must be realistic. If you are buying into an existing gite
business check the accounts thoroughly - what are the trends
over the last few years? Check turnover and profits especially.
This is a notorious "cash in hand" trade and although the owner
may imply the profits are better than declared in the accounts -
buyer beware! Are staff costs included or have the present
owners done all the work or used un-paid family members? Is
there a lot of repeat trade? What are bookings like for the
forthcoming year? What capital will be needed to be injected for
renovations and maintenance?
In France, the "gite season" is typically July and August - a 10
week season! Outside this period you will have to market well -
probably to foreign markets - to fill your rooms! Often a more
expensive gite complex will have 4 or more rentable units so
that they can maximise their earnings in the "gite season".
Some factors - and this is by no means complete - to consider in
this competitive market:
a) Location, location, location - as always this is of prime
importance. Is it quiet but accessible? Close to facilities?
Does it have a wow factor? Imagine you are looking for a holiday
- would you like to spend a week here? What do you look for in a
holiday? b) Weather - the further South, the longer the
potential season (unfortunately prices are more expensive in the
South) c) Close to a Budget Airline airport? RyanAir, FlyBe,
Easyjet fly to many destinations in France and can be a source
of "clients" all the year around. If you want to tap into this
market you need to be no more than 30 mins to 1 hour away. Are
you prepared to pick up "clients" from the airport? d) What is
your USP? Pool and chic gites are no longer enough. You need to
offer something extra.....wine tours, pottery, bird-watching.
Yes, research your chosen area and make it work for you. e) Are
you flexible? Instead of weekly lets - would you consider
chambres d'hote, or weekend breaks in the low season?
Prices? Existing gite businesses cost from 150K euros to 1
million + euros. Before you buy research the market and
property. You need to find out how much competition is in the
area and what prices you can charge. The internet is an
excellent source for the information you need - the regional
French Tourist board web sites will tell what you what the area
is like and the attractions in the region. To study the
competition visit one of the many French Rental sites. For
example, on 1st-for-French-Rentals.com there are over 1000
properties across France. You can see the popular areas quickly,
the facilities the gites offer and most importantly the prices
you can charge during the whole year. Often each property will
have a calendar and you can see the levels of booking and the
extent of bookings in the Low seasons. This will give you a clue
to the potential of a gite complex. Plug the figures into your
business plan - does it add up? Don't be emotional about a
property if this is going to be your income in France.
So be realistic and if you enjoy hard work, this lifestyle can
be yours!
About the author:
Howard Farmer
200 Gites for sale on www.1st-for-French-Prope
rty.co.uk">www.1st-for-French-Property.co.uk">www.1st-for-French-Prope
rty.co.uk
1000s of French Holiday Homes to rent on www.1st-for-french-rentals.
com">www.1st-for-french-rentals.com">www.1st-for-french-rentals.
com