House Cleaning - The Professional Business
Growing any business takes time and patience. And if you
have a loyal client base now, set aside a portion of your
gross revenue for advertising, custom business forms and
your own products and equipment.
Expanding your business also takes planning. How can you
start getting new clients without a large advertising
budget? A small one-time investment in custom business
forms is the first step.
So what's wrong with not using business forms? Absolutely
nothing if you're satisfied with your client base right now
and not interested in making more money.
But I hear from a lot of professional house cleaners that
are struggling in their business. They wonder why they
don't get more of the jobs they bid on. They ask why people
won't pay their rate and instead want to negotiate the price
down.
If you're not presenting yourself as a professional
business, your prospects assume you just need to make some
extra money; you don't have their respect and they think
you'll be happy to take whatever they offer to pay.
Now think about this for a minute. Who would you be more
likely to hire: the plumber that shows up to estimate your
job with a clipboard and custom business forms or the
plumber that shows up with a flyer? Be honest with
yourself; you are going to trust this plumber inside your
home around your personal possessions. What if this person
were to break or damage something? Do you think about this
issue with the plumber with the clipboard and custom
business forms, or is it more of a concern with the plumber
with just the flyer?
Your prospects are judging you and forming an opinion from
the moment you answer their call. And you know what they
say about first impressions? It's absolutely true in
running a business. Not only are they judging you before
they hire you, but they judge you again when you arrive on
the scheduled service date.
- Use the Service Agreement to define your terms of doing
business and to document the service for each client. This
forms performs dual purpose as it is also your estimating
form that you use during your in-home or telephone bidding.
You will discuss the content with your prospect and then
have them sign it, not as a contract, but to provide you
and them with an understanding of your terms and the
service start date.
- The Customer Checklist records your estimate for your new
client and has all the cleaning tasks listed that you
perform. This form alone can get you the job immediately or
even later after your prospect has tried other services.
- The Work Order is created from the important notes you
recorded on the Service Agreement during the walk through
or telephone interview. It specifies the client, the
address and phone number, information pertaining to pets in
the home, client specific requests and directives,
including important notes you documented about the home.
- The Service Checklist is used by you or your team on the
scheduled service date. It is a reminder of the regular
service tasks that are to be performed and is used to
maintain quality. One of the biggest complaints from
clients is that quality deteriorates over time. If you're
not using a Service Checklist, you're not instilling trust
in your clients, especially new clients. They will auto-
matically check your work on every appointment to make sure
you didn't miss anything. And if you did, you'll hear about
it - quick!
When you start to use business forms for your existing
clients, they will probably ask you why the sudden change.
This provides you with a chance to tell them that you're
expanding your business and would appreciate referrals. This
leaves them impressed and knowing that you are serious about
running a professional business and will be more likely to
make referrals.
Custom business forms speak loudly to your prospects and in
the long run land you more jobs, referrals and larger
profits!
About the Author
Gail Metcalf built her cleaning business from the ground up.
Learn more with The House Cleaning Pro Turnkey System and Quick
Start Guide. Use the Site Map on The House Cleaning Pro website
to access all available information. Permission is granted to
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