How Many Gauges Do You Watch in the Cockpit of Your Business?
As a business grows, the more moving parts it has. And the more
difficult it is to keep an eye on everything that is happening.
Then the balls start to drop. Does your business have as many
moving parts as a Jumbo Jet? How do 747 pilots manage?
When a business starts-up, because of the risk of failure, the
owner has to watch everything. Fortunately, when you start-up,
there is not a lot to watch! But it is hard to get out of the
habit, which is why so many business owners continue to
micromanage the business as it gets larger. Now if you could
keep your eye on every ball in the air that might be ok. But at
some point it becomes impossible to maintain, with owners
focussing on where they feel most comfortable, rather than on
what is most important.
Studies have shown that there are limits to how many different
things a human being can monitor and react to. This of course,
varies from person to person, but everyone has their limit. For
example, only the most skilled jugglers can keep more than six
balls in the air. The world record is 12. So when we try to keep
our eye on everything, we will start dropping balls.
So how does a Jumbo Jet pilot keep an eye on everything? Funnily
enough, they have six gauges in the cockpit, representing the
key areas of the plane's performance. Or in business speak, the
plane's Key Performance Indicators. These are the most vital to
keeping the plane in the air. So if the seat 57D does not fully
recline, or the airline logo paint is starting to flake on the
body of the plane, they do not know about it. They have the
flight attendants and the maintenance engineers to worry about
such problems. However, these personnel are highly trained to
notify the pilots if there is something they should worry about.
The pilot trusts these personnel to do their job and follow
their procedures, and only let him or her know about things that
affect the plane's safety. So the pilots can concentrate on
flying the plane.
But what if there is an engine problem. The plane's flight
management system is set up so that any problem with a key part
in the flight system will be evident on the high level gauges.
So if there is a drop in airspeed, the pilot will query the
system to determine which of the many causes may be responsible.
They are able to drill down from the high level gauge which has
moved from the safe area to investigate which of the plane's
subsystems may be a fault. In almost all cases, the pilot is
able to identify and either correct the problem or take action
that will enable the plane to land safety. If they worried about
every little non-critical problem on the plane, the chances are
they might only notice the big ones when it is too late to do
anything about them.
In business, the owner might identify that their cash reserves
are declining. (Cash at Hand is one of the biggest Key
Performance Indicators for any business.) Having seen this, the
owner might ask the accountant to look at their detailed reports
to identify the cause. Is it due to slow sales, overdue payments
by debtors, cost blow-outs or overinvestment in inventory.
Having identified cost blowouts as the cause, the accountant
might ask the operations manager why costs have gone up. She
might advise that a maintenance problem has caused the over-run.
When the operations manager speaks to the maintenance
superintendent, she may discover the problem was caused by poor
quality feedstock. In other words, a cash problem was caused by
supplier quality control problem. Further analysis is of course,
possible. The owner has therefore uncovered a critical supplier
problem by interrogating staff after a key performance indicator
has moved from the safe zone.
By having a small number of Key Performance Indicators which
define the health of a business, and which are linked to other
more detailed reports, the owner can fly their business using
just few gauges. So, if there is a deeper problem in the
business it will become visible. Because an owner with an
excellent Business Management System is confident that they will
identify problems in a timely fashion, they can focus on flying
their business towards their ultimate objective which is their
real job.
About the author:
Dr Greg Chapman assists small to medium sized businesses with
business planning, business systems and marketing strategy. To
find out how you can Multiply Your Profits & Make Your Business
Run without You, and to find out How Good Your Business Really
Is with a Free Online Business Medical, go to Empower Business
Solutions website at: http://www.empowersolutions.com.au