Few Great Tips On Domain Names
So, if you are already involved into an Internet-based business,
you have to sell domain names too. Why? Because everyone is
doing it: Web design firms, hosting companies and programming
companies also sell domain names or domain name management
services in order to improve their business offer.
But before jumping to this business opportunity, you should
first be aware of the fact that the most important thing to do
is to choose a domain name registrar. And if you want to be
guaranteed with success, than you should decide on a registrar
which has been approved by the Internet Corporation for Assigned
Names and Numbers (ICANN). The reason is simple: these companies
have been legally authorized to create and sell domain names on
a direct way basis. Otherwise, you would be reselling the domain
names of another reseller, which means a more expensive
registration process and a very unpleasant step back for your
business.
And even after your have decided on a domain name registrar,
there are some aspect that you should take into consideration.
The first one regards volume discounts. You can make a lot of
profit if you jump into the volume-based registration services
opportunity but only if you have a very strong pricing and
marketing strategy. This is a very profitable aspect of this
business as the price for a domain decreases as the volume of
sales goes up. But this has a negative side too: resellers have
to sell a big amount of domain names before actually making a
profit. Another important aspect is advertisement. This domain
names reseller business may be inexpensive, but it is a very
difficult job if you don't have an active marketing strategy.
You have to draw attention to your offer using all the
advertisement tricks you can think of. Upselling has to be taken
into consideration too. You have to make sure you are keeping
your entire customers close, as this is the trick to have
recurring revenue. One method of achieving this is to persuade
your customers into securing their domain names for more years
instead of paying for them every year. The positive strategy of
this move is the fact that you don't have to worry about selling
those domain names and you get money every year for sure. And
there is also an advantage for the customers: they don't have to
renew the domain names every year. They do it once, for a longer
period. But this approach comes with a catch: customers aren't
jumping into this deal because the price is rising as the period
of the ownership is longer. If you want to outweigh this
downside, keep you multi-year prices low. Or you can go for the
value-added services and partnerships opportunity. You can close
partnership deals with other Internet service companies to offer
some other services that will bring you more customers. The
trick here is to diversify your business offer.
These are only some basic rules you should keep in mind when
going into the domain names business. Remember that running a
successful business in this field requires strategy,
high-quality services and lot of work. And don't forget that
creativity will make you look different and more attractive to
customers! So be active and creative!
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