Do not Frighten Your Ebay Customers Away
However, for every person who has built up a successful business
buying and selling on eBay there will be at least two others who
have failed to make it. There can be several reasons for this
and amongst the most common are using poor titles and giving an
inadequate or insufficient descriptions for their items. Another
common reason is the fact sellers set too high a starting or
"Buy It Now" price.
There is one factor that can seriously affect your chances of
being successful and that is by simply frightening would be
buyers from making a bid. How would you feel if you saw
something like:
"All bids are final, payment is expected within three days of
the end of the auction. Failure to pay in time will lead to
negative feedback."
It is not uncommon to see such comments where the seller
threatens negative feedback before anyone has made a bid.
This is hardly the way to start trying to build up a trusting
relationship with your customers. You do not have to spend very
much time searching eBay to find plenty of examples of this kind
of threatening approach.
A further way to frighten off a potential buyer is something as
simple as having the wrong User ID. I may seem very funny and a
great idea to have an identity such as "Slippery Trader" or Rip
U Off" but what kind of impression of you do you think this will
give. There are two money saving tactics that some sellers use
that frighten away bidders. The first is to refuse to accept a
Paypal payment, (to save their charges) or to sell at a low
price but with high postage rates (to save on the listing fee).
Most buyers these days prefer to use Paypal and by refusing to
accept you will get considerably less bids than you might
otherwise. Many eBay buyers feel very strongly about excessive
postal charges and these will effect the number of bids your
listing will receive. Another way of frightening bidder away is
to reply aggressively to any e-mail questions sent by potential
bidders or even worse not replying at all. Selling is all about
communicating and creating a rapport one big issue both parties.
This will not happen if your replies are rude or non-existent.
There was the instance of a seller in response to the question,
"What color is the item", received the reply, "Blue, it said so
in the listing. What is wrong with you Dumbo, can't you read or
something?" Needless to say the sale was not made.
Finally, all transactions have to be based on mutual trust.
There will be the odd occasion when this trust is misplaced but
these are the exceptions rather than the rule. There are
safeguards and procedures in place to protect both buyers and
sellers.
By placing obstacles in the way of bidders you may ensure that
you are never cheated or let down. Unfortunately it will also
mean that you never realise the profits that you could be making
on eBay.
About the author:
Dave Bromley is a writer and full-time Internet Marketer who
specialises in subjects relating to Online
Auctions. His website www.ukauctionline.co.uk contains hundreds of
hints and tips about how to succeed on eBay