How to Create and Sell Your First Ebook (7)
Step Seven: Publishing Your First Ebook
Another important step to be done here is choosing the delivery
format of your ebook. Currently, there are two most popular
delivery formats to choose from: PDF and EXE.
PDF is the most popular and has its advantages. The software is
available for free for your customers and it can be used on most
popular platforms like Windows, Macintosh (MAC) and Unix. Adobe
Acrobat offers a free download from their web site. It is a good
idea to send a link to that download page in case that your
customer does not have that program installed already.
Search engines start indexing those types of documents and that
is a good advantage to consider. For some reason people like PDF
view more than web site image. PDF documents last longer then
web pages. PDF files may contain links and that makes them
perfect for viral marketing. You can consider giving your ebook
for free with your links inside.
It is easy to find free software to convert your text file into
PDF. One free option is offered by Open Office and Pdf995. Use
Microsoft Word to create, edit and format your text. When your
ebook text is ready, open it from within Open Office and save it
as a PDF file.
However, there is one disadvantage - ebook protection. No matter
how many features you use to protect it, the file can be easily
copied and spread via internet. Because of that it is not a good
idea to sell PDF ebooks. Use them as a perfect viral tool.
If you choose Pdf995, you can activate some protecting features
as:
* restrict printing
* restrict copying
* restrict screen capture programs
* restrict modification
* restrict the access via password
The other, EXE format, is a virtually a web page. That makes it
nice looking by using all web page advantages: fonts, colors,
plug-ins. It offers a lot of flexibility and creativity. In my
humble opinion the future of the ebooks is HTML oriented.
Those ebooks can be very well protected, too. There are numerous
protective futures not allowed by the PDF formats and that is
way EXE formats are preferred, also.
Their disadvantage is that they need a Windows platform. All
MAC users, about 10%, cannot open them.
The EXE files are delivered as a zip files. The WinZip software
is available for free, also.
Most serious internet ebook publisher are using EXE files for
their ebooks for sale and PDF files for viral marketing.
You can always consider creating and offering both formats on
your sales page, too.
Internet Profit Mentor program offers very detailed free videos
on that topic.
Look for the next Step Eight: Writing Your First Salesletter
Teo Gee
About the author:
You want to learn more about that? Get your FREE course and many
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