How to Create and Sell Your First Ebook (8)
Step Eight: Writing Your First Salesletter
You need an excellent sales letter. In fact this will be the
content of your website. You can find a lot of salesletter
examples just by browsing on the internet or visiting Clickbank
website.
Carefully study the salesletters in your niche. Write down what
you like. After 3-4 salespages you'll have a general idea what
to include in yours.
The first important thing is a title again. Those first lines
have to grab visitor's attention and all you have to do is keep
the attention on. Every sentence you put in the salesletter has
a purpose - to convince the reader to read the next one. The
whole impression has to be so strong that the visitor has to be
convinced to click on the Buy button.
Testimonials are highly recommended. They are the one that will
prove all you state about your ebook. Make sure that you post
testimonials in the beginning, in the middle and at the very
end.
Keep an eye on the latest tricks and tips, currently used on the
salespages of the most successful marketers and implement those
on your web page. Sound and video records are largely
implemented recently, but you shouldn't wary about that in the
very beginning.
Remember, your goal is to make the first move. You cannot expect
perfection in your first step into that completely new for you
area. Every step you complete now is a tremendous success. Just
keep on moving and do not be afraid to make your mistakes. They
will be the one elevating you to your goals, whatever they are.
One way to keep attention is to tell an interesting story. It
could be a story about you, your friends or family. Keep it
simple and interesting.
Your sales page has to reveal what kind of problems one can
solve by using the information in your system. It is good idea
to bullet point those lines.
Emphasize on the benefits. Make list of all benefits.
Use subtitles and different colors to point over the key words.
Finally, tell the visitor to act now. Place your purchase
buttons and use all purchase systems you have signed up:
Clickbank, PayPal or StormPay.
People need to be told what to do. You already control their
attention and use that power to convince them to purchase. Make
a special time limited offers and discounts at the very end.
Don't forget to include a free email course offer. It takes more
than one trial to convince a customer to buy your product. By
collecting their e-mails you increase the number of your
potential customers. Send them good quality materials and give
them a chance to buy again.
Sign for the free Internet Profit Mentor program for more tips
and hints on that topic.
Look for the next Step Nine: Getting Your First Website Up
Teo Gee
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