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Top Seven Ways to Price your eBook to Sell
Q. The big question asked me in teleclasses or client sessions
is "How should I price my eBook?
A. The big answer is "it depends."
Here's Seven Tips to Help:
1. Determine your audience's need and demand for your book. If
your book solves a particular problem for a preferred audience,
it will sell well at any price. When you know your 30-60 second
"Tell and Sell," you'll be more likely to know a proper price.
(That's the 2-sentence sound bite with book's benefits)
Let's say you have a book "Stop Divorce Now." Your tell and sell
includes "Helps the nearly divorced audience, both men and
women." That audience gives your book a slant, and makes it more
valuable. In the "Tell and Sell" you must also include the
benefits your book brings its audience. The top benefit of this
book is that it stops divorce now.
No matter the number of pages, anywhere from 15-99, this kind of
book will bring a healthy price. Maybe $39.95, maybe more. When
you change the name to eCourse instead of eBook, the price can
go even higher.
2. Sell to your "wants it short, easy, and cheap to yield big
profits audience. You can charge more than some general
information book aimed at a general audience.
The 8 and 1/2 by 11" seventy-five-page book "Write Your eBook or
Other Short Book--Fast!" loaded with how to's and which specific
steps to do first, along with hundreds of Web and email
resources is well worth the list price of $24.95.
If someone wants to write and publish a book, this price tag is
small for what it gives and the speed one can finish a short
book to start making money within 60 days.
3. Know that eBooks bring as big a price as print books. Don't
under price yours. Assign it the highest price you feel your
audience can afford. If you don't sell many (remember to sell
many you need to promote your books Online and on Web sites) try
a lower price. Always start with the higher price.
4. Rethink your title to sell more books. Make it short and
compelling, but be sure to make it clear. Three-six words will
sell better than a really long title, although there are
exceptions.
One eBook "The Fast and Cheap Way to Explode your Targeted Web
Traffic" sells better than "How to Market your Book on the
Internet" because the title includes benefits.
5. Know that "how-to" books bring a larger price than a
fictional story.
6. Price your personal growth and health books lower than the
specific how-to books. Shorter eBooks such as 10-30 pages will
easily go for $7.95 to $12.95. Longer ones can go for
$15.95-$19.95. This audience is huge, but your book has far more
competition in this group. Think Chicken Soup for the Soul
series, selling over 70 million.
7. Promote your eBook Online to catch the online business
people. Reach 1000's, even hundreds of thousands each day you
submit a related article. They want all kinds of books and they
actively look for them on the Net. Learn how to sell more books
by learning this kind of promotion.
Apply these tips to your print books too. You can make 1/4 to
1/2 your income from book sales if the price is right.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of 10 eBooks including
"Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz,"
she offers free help through her 2 monthly ezines, The Boo