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Automatic Income Producer
One of my favorite net marketing tasks is creating a FREE
report or e-course and watching it fill with subscribers on
an autoresponder.
You might not realize that this is one of the easiest and
best methods of selling your products or affiliate products
because you develop a rapport or relationship with your
subscribers by giving them quality information. Remember
its quality not necessarily quantity that will endear you or at
least brand yourself as someone they come to know and
respect.
So how do you create an e-course that, once its uploaded to
your autoresponder, is a 'forget and walk away' list
builder?
Here's the way I do it, at least most of the time :o)
1. Pick a subject you know a little about and research it
to see if there is a demand or need to know.
The best way to research for a subject is to visit the
discussion boards or forums. Do a search on Google for the
subject, for instance, if you were interested in writing
about poodles, you might search for "dog discussion
groups". See what people are talking about and what
concerns, problems and issues they have with poodles or
maybe another type of dog.
Next, after determining their is a need for this information,
you can start writing or do a search for other articles, reports
on poodles to get ideas and content. You don't want to just
copy/paste from an article as that is plagiarism or infringement
of copyright's. You can rearrange or change the wording so that
it is distinctly different and use that content. Or you can ask
the author for permission to use his article, with or without any
'resource box'.
2. Now that you have at least one message or lesson
completed, you need to set up your autoresponder.
If you don't have one, there are a lot of them online, and
I've used many and can tell you that some are good and some
are bad and some so-so. If you would like my honest opinion,
ISO Responder has the best with many great features like
unlimited autoresponders and messages. You can send out in
text or html or both so the recipient email program will
display the message by preference. Plus you can see how
many emails were opened and read. Great benefit to know
how effective your list is. For more information on this
autoresponder.
http://www.ad-alyzer.com/727/isoregisterem
Basically, you want an autoresponder that allows unlimited
lists, unlimited imports and double opt in subscription
(that means the subscriber has to confirm their
subscription before they are added. With the CAN-SPAM Act
you must be very careful and protect yourself from being
accused of spamming. By double opt in's you get the IP #
and date they subscribe which will be enough evidence to
counter any false accusation.
Because each a/r is set up differently, you will need to
read the instructions on how to set it a new list.
Once you a/r has you first message uploaded, with
personalization so that the subscribers first name is used
in the message, you are ready to begin building your subscriber
base.
3. Building Your List
Depending on your a/r you can build your subscriber base in
three ways.
Create a form that you insert on your web page. Remember to
create the thank you page which the subscriber will be
re-directed to automatically after filling in the form.
Make it simple, "Thank you for your subscription and look
for the first lesson in your email box in the next minute or
so" is all you need. Don't try to sell them or they will
probably be turned off and unsubscribe or just ignore your
future ads. If the a/r has this feature, use the email link
in your signature's, on your web pages, in your ads. The
third way is to buy leads and import them into your a/r.
This is a great way of quickly building your list, but you
need to make sure the leads are fresh, come with an IP #
and date of subscription. Besides the bonus of 1,000 leads
from subscribing to ISO's autoresponder, you can purchase
leads at only .02 per lead. These are high quality leads,
not old or re-hashed ones.
===> http://www.ad-alyzer.com/727/isoar
I like to create a new lesson or report every day until I
have at least 7. If it's an e-course then you send out
your lessons every day, but if it's a report or other
message, then space them out to every other day...at least.
You don't want them to think you are hammering them with
ads.
4. Your Ads in autoresponder messages
I like to call my ad in each lesson, 'This Lesson Is
Sponsored By'. Most readers aren't turned off by this one
ad as they are with the lesson sprinkled with ads and your affiliate
links. Make the sponsor something that is related to your
topic. In the case of the poodle e-course you wouldn't want to
sell bird food :o) Dog biscuits, poodle trimming tools, or
flea powder would be on target. If you don't have a
product to sell, go to Commission Junction, Linkshare or
BeFree.com which lists 100's of affiliate products and
its FREE to join. Or do a search on the search engines.
5. Promote
Besides putting a sign up form on your website (if you have
one), you can advertise your FREE ecourse in the following
way:
** post on discussion boards with signature file
** send out an ad with safelists swap ads with
ezine publishers (if you have an ezine)
** write articles and submit to ezines
** purchase ezine ads (only solo and top sponsor ads)
**advertise on traffic exchanges (you can download a FREE
ebook I wrote on Secrets Of Email Marketing found at:
http://www.email-it-secure.com/e-book.htm
Keep building your e-courses and reports and watch your
sales and income soar!
About the Author
Dan Farrell is the publisher of "Secrets Of Email Marketing" a new
ebook on creating an effective email campaign. To download this free ebook,
http://www.email-it-secure.com/e-book.htm