Blog Marketing: Where to Start
Firstly, decide if a Blog is right for you by visiting Blogs. Go
to Blogger, then use the search Blogs function. When you arrive
at Blog Search beta, enter keywords related to your particular
business niche. You must have passion about your specific niche
in order to keep posting about it.
A tour of Blogs will open your mind to the number of different
conversations about your niche and the variety of approaches to
Blogs. You will notice that some Blogs have many posts about a
specific subject. These "Bloggers" are excited about their
subject and that is why they attract traffic. Some Blogs run
like an open diary, and at this time, most don't have anything
to do with business or marketing.
The constant posting and reciprocal linking between Blogs are
just two of many reasons why Blogs are successful "traffic
magnets." If you are in business, ou may elect to have a Blog
similar to those on Blogger or you might have a web host that
already has this feature with your web site package. The Blog
attached to a business website is really more of a "Corporate
Blog" concept, but you can use this approach as a tool to draw
much more traffic to your current web site.
You should discuss your options with all interested parties,
your web master, and web designer. You don't have to have an
outside web designer or web master in order to start a Blog, but
if you already have people in place, why not get an informed
opinion.
Let us assume that you have chosen a path at this point. Gather
any past articles that you have written about your business,
modify them for keyword content, and start posting. The more
often you post, the better it will be, and posting daily is
optimum.
When you post articles, include the URL of your Blog. You might
want to add a signature similar to this.
FREE (Your Business Niche) Report.
FREE (Your Business Niche) Newsletter.
Visit: (Your Blog)
FREE CONTENT: If you are a web master, blogger, e-zine, or
Internet publisher, and can use quality content, please feel
free to use my blog entries (articles) - Please be sure to
reprint each article, as is, and please include the resources in
the above paragraph. Thank you, (Your Name).
Every time someone posts one of your articles with your resource
box, that's one more link back to your Blog. If your articles or
Blog entries are perceived as valuable, you are creating more
traffic for yourself. Most of the web sites that post your
articles will be from the same or a related niche. These become
valuable links because their readers are already interested in
your article topics.
You should also include your Blog URL at the bottom of all your
Emails as a standard part of your signature with your name,
address, telephone number, and other contact information. If you
have room on your business card and stationary, please make room
for your Blog URL.
Lastly, a content rich Blog is a great compliment to any Email
marketing campaign. Unfortunately, reaching interested prospects
and customers by Email is not what it used to be. Over
aggressive spam filters throw out a good percentage of
legitimate Email, but an interesting Blog will keep your
customers and prospects coming back for more.
Copyright 2005 - Paul Jerard / Aura Publications
About the author:
Paul Jerard is the director of Yoga teacher training at Aura in
RI. He's a master instructor of martial arts and Yoga. He
teaches Yoga, martial arts, and fitness. He wrote: Is Running a
Yoga Business Right for You? For Yoga students wanting to be a
Yoga teacher. http://www.yoga-teacher-training.org