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Creating Customer Loyalty For Your Business
Strategize and Plan For Loyalty!
These four factors will greatly affect your ability to build a
loyal customer base:
1. Products that are highly differentiated from those of the
competition.
2. Higher-end products where price is not the primary buying
factor.
3. Products with a high service component.
4. Multiple products for the same customer.
1. Market To Your Own Customers
Giving a lot of thought to your marketing programs aimed at
current customers is one aspect of building customer loyalty.
When you buy a new car, many dealers will within minutes try to
sell you an extended warranty, an alarm system, and maybe rust
proofing. It's often a very easy sale and costs the dealer
almost nothing to make. Are there additional products or
services you can sell your customers? Three years ago my house
was painted, and it's now due for another coat. Why hasn't the
painter called or at least sent a card? It would be a lot less
expensive than getting new customers through his newspaper ad,
and since I was happy with his work I won't get four competing
bids this time. Keep all the information you can on your
customers and don't hesitate to ask for the next sale.
2. Use Complaints To Build Business!
When customers aren't happy with your business they usually
won't complain to you - instead, they'll probably complain to
just about everyone else they know - and take their business to
your competition next time. That's why an increasing number of
businesses are making follow-up calls or mailing satisfaction
questionnaires after the sale is made. They find that if they
promptly follow up and resolve a customer's complaint, the
customer might be even more likely to do business than the
average customer who didn't have a complaint.
3. Reach Out To Your Customers!
Contact with current customers is a good way to build their
loyalty.
The more the customer sees someone from your firm, the more
likely you'll get the next order. Send Holiday cards, see them
at trade shows, stop by to make sure everything's okay. Send a
simple email newsletter to your customers-tell them about the
great things that are happening at your firm and include some
useful information for them. Send them copies of any media
clippings about your firm. Invite them to free seminars or
exclusive events. The more they know about you, the more they
see you as someone out to help them, the more they know about
your accomplishments-the more loyal a customer they will be.
Recommended Tool: Loyal Email
The Loyal Email solution enables businesses of any size to
communicate directly with customers via permission-based email
campaigns which helps companies save time and money while
increasing sales and customer loyalty.
This solution is geared towards companies whom want to harness
the effectiveness and cost efficiencies of email communications
but do not want the hassles of managing their own program
in-house. Loyal Email is a 100% managed service which doesn't
require any additional investment in hardware, software or
personnel. They take care of everything so you don't have to.
Get your own custom designed email marketing and customer
loyalty program at http://www.loyalemail.com>http://www.loyalemail.com
Wishing you great business success,
Chris Swemba Kinetica
About the author:
Chris Swemba is the founder and CEO of Kinetica Media, an
internet marketing company that develops and implements
affordable internet marketing and website design services.
Please visit http://www.kineticamedia.com for more information
on our customer-generating products and services.