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Have the "Big Guys" Taken over Podcasting?
So with the Heavyweights churning out tons of Podcasts, is it
too late for the "little guy"?
Surprisingly, according to Scott Paton, the self-styled Dean of
Blogonomics and Podology, all this makes it even easier for the
SOHO Business or entrepreneur.
"First off, the big boys are educating your audience for you for
free." Paton says. "Apple, IBM, the BBC are spending a fortune
teaching people online how to use podcasting. As podcasting
moves out of th e'early adopter' phase into the mainstream, you
can spend more time on your message, building rapport, driving
traffic, and closing sales, and less on showing your audience
how to listen to your message."
Second, the"big guys" are hampered by red tape. As hard as they
try, everything they do that goes into the "public arena" has to
"go thru th eright channels" and be approved. They can't match
the speed of an individual entrepreneur to deliver quality
content fast. Furthermore the SOHO business person can be more
personable and authentic.
The Podcasts from IBM or Disney have to follow corporate
guidelines and toe the company line. Can you picture IBM's
Podcast praising the latest Dell?
Third, the technology for Podcasting is inexpensive and the
difference between what is produced in a studio and on your
computer is minimal. Certainly as the field grows the standards
will be higher, but the major focus will always be on content. A
poorly produced show with great information and character will
always beat out a well produced show with no character and awful
information. And don't forget making a Podcast is easy.
If you follow the basic strategies outlined in the "Insider's
Secrets to Marketing your Business on the Internet (www.podcasting
-unleashed.com/insider), you know to focus on a niche market.
Right now, Feedburner tracks over 34,000 Podcasts. This still
leaves thousands of markets with few or no Podcasts serving
them. A quick search on "Golf" at iTunes brings up 73 shows.
Golf searches on Google will get you 252 million results.
Will there ever be a better time to jump into Podcasting?
We are at the stage of Podcasting that email marketing was ten
years ago. The email newsletters were a novelty. People joined
lists because it was new. If your information was compelling
your subscribers were happy to forward your email on to their
friends, family and co-workers. Not now.
Podcasting does not have a "tell-a-friend" function - yet. But
youcan still expect people to spread the word about your podcast.
During the early years of email marketing, fast acting
entrepreneurs were able to grow their lists to dramatic heights
in very short periods of time. I personally grew a list for a
client of mine from zero to 22,000 in 13 months.
History is repeating itself. Podcasting is at the same point in
its history that email was ten years ago. If you missed the
email trend ten years ago, are you willing to miss this one?
Recommended Podcasts:
1) Scott Paton Hosts the Internet Marketing Center Podcast with
Derek Gehl with the latest news and strategies on Internet
Marketing. (http://feeds.feedburner.com/podcastimc)
2) Learn how to use your voice to make more effective Podcasts
with Scott Paton and speaking coach, Jesai Jayhmes.
(http://feeds.feedburner.com/podcastscott)
3) Discover powerful strategies for selling on eBay with Jim
Kobialko. (http://feeds.feedburner.com/podcastebay)
About the author:
Scott Paton, the Dean of Blogonomics and Podology, is an
internationally sought after speaker and author of Podcasting
Unleashed, available at
http://www.podcasting-unleashed.com, shows you in simple,
easy-to-follow steps how you can have your very own podcast up
and rampaging all over the Internet in a very few short hours.