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Here They Come! Are YOU Ready?
is here. Typically, Autumn is a very big time online:
people come in from playing outside, they get back to
work, they want to earn extra money for the holidays,
etc. Statistically, there is usually an upsurge in the
number of new internet users in Autumn. You don't want
to miss out on this prime selling season!
What can you do to make your site or offer even better
to get ready for these people? How can you organize
what you are doing to become more effective?
CHECK YOUR WEB SITE
First, let's look at your web site. Is it optimized
for search engines? You MUST be sure to have
keyworded titles for each of your pages and USE the
meta-tags for each page. This raises the question, what
keywords should I use? This can be a tough question
and, in some cases, will so stump the webmaster that they
let these valuable tools go unused!
The solution is to use a keyword tool that will tell
you which keywords are the most popular. When you
type in the first word that pops into your mind relating to
your offer, you will get a list of how many times that
word was used in a search and also a list of related
keywords and how many times they were used! You can
even use the related words in subsequent inquiries
until you have a long list of very popular keywords.
Best of all, this tool is totally free!
SUBMIT YOUR SITE FREE
Next, how will you get it listed for free? Believe it
or not, submitting your site to search engines using
World Submitter does work!
Many people complain about this service because of all
the email they receive in return, but the truth is,
even if you only use the search engine submitter, it
works! I have gotten as high as #6 at MSN for a
common search phrase like "targeted email advertising"
using World Submitter ALONE! Don't neglect using this
effective free tool!
Assuming you are promoting your offer on a regular
basis, the next most important thing you can do to get
ready for Fall is to organize your follow-ups.
ORGANIZE YOUR FOLLOW-UPS
Email marketing software, of course, would be the
easiest way to accomplish this, but it is certainly
not the least expensive. Here are some free ways to
make your follow-ups easier:
1. Whenever anyone signs up for one of your offers or
programs with an email address, FOLLOW UP, right
away! Send them a message thanking or welcoming
them and tell them what you think is the best aspect of
what they have just purchased or joined. Be sure to
give them your contact information.
Then SAVE that message in a folder in you email client
and when someone else signs up to that offer or
program, copy and paste the same meassge to them,
right away. This will save you the time of having to
think up your message fresh every time and also gives
you the opportunity to perfect your message by reading
it again before you send it and making any changes you
feel necessary.
Save and use subsequent follow up messages in the same
way. Send subsequent messages no less than once a
month and no more than once a week to avoid annoying
downline members and customers.
MAIL TO YOUR LIST WITHOUT SOFTWARE
2. If you have a mailing list already, here is a trick
to make mailing to them without software a lot faster.
Open your mailing list in Excel or some other
spreadsheet program. Just let the program open the
list anyway it wants to. (If you don't have a list
compiled, you can paste lists of addresses as plain
text by using the Paste Special feature. Be sure to
make one long column, that will make it easy to sort
the data and check for duplicates.)
With each piece of information in it's own cell, you
can delete all the columns that do not contain email
addresses and save it. Then, using Word or another
text document program, open the file you just created
in Excel (be sure your "Open" window displays All
Documents) and you will get a long list of email
addresses. Go right to the Edit menu and click where
it says Replace. You will get a small window, click
where it says More on the bottom right of that small
window, then again on Special at the bottom of the now
expanded small window. From the Special menu select
Paragraph Mark (this should go in the Find What field)
and replace it with a comma, then click the replace
button. Let it replace them throughout the entire
document and you have a long run on sentence of email
address separated by commas.
SEND AS FAST AS YOU CAN COPY AND PASTE
Now, copy them in chunks of twenty and insert line
breaks as you mail to your entire list by only copying
and pasting!
Even if you have a list of 500, once you have written
your message, you can finish your mailing in less than
30 minutes! Be sure to save this document and add new
addresses as you collect them.
DO IT ONCE AND YOU'RE DONE!
Remember, these tips may seem like work, but once you
have done them, you never have to do them again and
the benefits of having them finished can make all the
difference in how quickly you succeed. NOW is the time
to get READY!
About the Author
Cathy Wagner creator of
http://www.onestopinternetbusiness.com has grouped
not just a few marketing recommendations, but an
incredible list that is unmatched by any other single site.
You will find a very comprehensive overview of internet
marketing, along with the best and most cost effective
marketing sites, tips, tools and techniques.