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Lead Generation Marketing Makes More Sense
Most people starting out in any business don't have a lot of money in their advertising budgets. Traditional marketing strategies emphasize using mediums that can reach as many people as possible with the hopes of converting a miniscule percentage of readers or viewers to buy the product or service being advertised. But you are not some fast food chain or car company with millions of dollars in your advertising budget. You need to make every marketing effort pay dividends. This is precisely why you need to concentrate on lead generation marketing!
Lead generation marketing may sound like the latest thing to hit the advertising world but in actual fact it encompasses established marketing techniques such as direct mail campaigns, ad space in trade publications or shows and outbound telemarketing. The rationale behind this technique is that rather than reaching out to the entire population, you target only those people who are interested in your product or service. For example, if you come up with a treatment for diabetes, you could either set up a stall at a diabetes convention or place an advertisement in a medical journal about diabetes. Nowadays, online methods of lead generation advertising can fetch you better value for your advertising dollar than more conventional methods.
Search engine marketing is a form of lead generation marketing. You are targeting a specific group of people and therefore avoiding the time and expense related to sifting through an entire population. Through careful website design and content that is keyword optimized, you are able to reach people already interested in the products and services you sell. This form of marketing is definitely an Internet hybrid but the results are the same: qualified leads that are ready to hear your best sales pitch.
A direct mailing campaign can be an expensive proposition what with the cost of postage, producing promotional material, ad copy, etc. E-mail marketing is an option that will help you reach your potential customers just as effectively as direct marketing, but at a much lower cost. Your only investment is purchasing the software which is simple to use and cheap. As with direct marketing, email marketing will target only those people who are interested in your products or services. However, you will reach a much wider audience with this method and end up securing more customers. This in turn will lead to higher sales and profits.
As the internet gets more advanced, lead generation advertising will also develop and become more effective. Already the internet has replaced many time honored methods of marketing as more and more businesses are waking up to the benefits of using the internet for advertising their products and services. Search engine and e-mail marketing are two very effective ways of increasing your customer base and maximizing profits.

About The Author

Desmond Mantor is the Sales Director for Have Traffic a company that provides high quality traffic for commercial websites. Have Traffic provides targeted visitors which in recent tests have converted to sales at a higher rate than major pay per click sources. Go to http://www.havetraffic.com to find out more.