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Niche Markets and Mini Sites Profits - The War Has Begun!
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- by Valeriu S. Popescu. All rights reserved.

Excerpt from The Internet Marketing Profits Newsletter:
http://www.internetmarketingprofitscenter.com/issue42

Niche markets and mini sites are taking lately by storm the
Internet marketing field. But despite of all kinds of free
information you receive, there still plenty of tips couple
of Netpreneurs "forget" to tell you about.

Now don't get me wrong, I would not go here into deeply
analyses of niche marketing and mini sites strategies. The
subject is too big to discuss it in one single article.
Rather than this, I will try to outline couple of things
which been overlooked and might influence in a good way your
mini Net empire profits.

First time first, you have to understand WHY a niche market
can be so profitable. Well, the answer is simple: just
because people need to find quick answers to their SPECIQUE
problems. And the fastest way today to reach information are
the search engines. That's why niche markets, mini sites and
the search engines cannot be considered separately.

A niche market offer the right kind of information to a
crowded mass of searchers. It's TOTALLY focused around one
subject, and ONLY ONE. This way searchers are coming "right
to the point" and become highly targeted visitors to your
web site. These overlooked niches represented huge business
opportunities that could quickly change your life and put
you on a path to Internet success.

So I'm not kidding when I'm saying that 90% from your mini
site success reside in founding a very profitable niche
market! A wrong niche market (or the topic of your web site)
can mean a wasting of time (and money) on trying to (pre)
sell something no one wants, or is even looking for.

The equation is simple: good niche market + a nice mini site
+ top position on search engines = solid monthly profits!

But from where profits come? There are two ways: either you
promote on the mini sites your own products or services,
either you build them up around an affiliate program or a
joint venture association. A short look around the Net life
will tell us that we have a winner on the second one -- by
far this is the most used method today.

Speaking on niche markets, let me confess a little bit.
Couple of time ago, when I first started to build mini sites
around profitable niches, I was hunted for three different
markets. At that time, I first realize the outstanding help
offered by an extraordinary powerful online service.

Wordtracker was invaluable for my searches and definitively
influence my final decision on creating my mini site. If you
are not familiar with Wordtracker, take a little break and
read my review, then come back:

http://www.internetmarketingprofitscenter.com/wordtracker

OK..., the KEI values for what I've been looking for was:

- keyphrase #1: 6.486

- keyphrase #2: 306962.112

- keyphrase #3: 3480.255

If you read my Wordtracker article you know that a KEI over
400 is a Good gift! For two of my keyphrases I was way
above, but couldn't decided which one to choose it. K1
wasn't attractive, not at all. K2 and K3 had very good
potential at that time.

K3 it wasn't so close to my expertise. As a matter of fact,
I didn't know too much about this subject. And since I
decided to build a mini site around an affiliate program, my
expectations on K3 affiliate potential wasn't fulfilled.

What I found was 5 affiliate programs with very, very poor
information, statistics, etc. I wasn't able to identify
primer tools which makes an affiliate program workable. Not
to mention what kind of customer/ affiliate service they
had! Uugghhh... what a waste of time. I dump the idea of
using K3 for my mini site.

What was left? K2 with his impressive KEI value. With a lot
of luck I found 2 affiliate programs which best suit my
affiliate needs and requirements. Even better, I was able to
find the right kind of information for this topic (niche
market), so I simply "reserve a spot" on building future
search engine highly targeted web pages full of helpful
information!

OK, but what other people hide from you?

Long-time mini site and niche marketing planning!

When it comes to mini sites, most folks think at a web site
with 1-4 pages. This is totally wrong. It can works for some
niche markets for a period, but on a long run I'm certain
will not. That's because of the search engines and their
continue improvements. And what would be a mini site without
getting fr~ee tra.ffic from them?

Let me explain!

It's all about your web site structure and your ability to
build search engine friendly web pages. And you have to
understand that your niche market will not live forever.
Through the time, more and more people will come and build
web sites around your niche market. Don't make the mistake
of considering yourself the only smart guy on the Internet.

To assure always top 10 positions on your niche market, you
have to build a proper web site, with a very flexible
structure and compelling information.

By "flexible structure" I mean an internal web site
dispossess so you can easily allow search engines to find
your new web pages. Ideally would be to start with 5-12
pages and a maximum of 2-levels deep. This will allow
spiders to index your site quickly and to score ALL your
internal pages!

Even more, if you use an affiliate program on your mini
site, consider that your merchant company will always try to
build new products. Better will be to do businesses with a
company which frequently create/improve new products related
to your niche market. More products is equal to more
separate web pages.

With multiple pages on your site, you'll concentrate each
page on a different keyphrase, thus increasing the number of
ways people could find your site!

Better yet, if you find more affiliate products for the same
niche, consider to build multiple mini sites and link them
together. Build a mini net empire around a niche market and
watch how your profits will soar from the thin air.

Nothing beets your competitors more rather then your own
mini site niche empire!

The great thing with mini sites: their running totally on
autopilot. Even if you do nothing, it will continue to
generate sales month after month using the search engines.
Well, at least as you score well on the top 10 of major
players. But could it be another way to generate profits
faster using mini sites, since a good listing for a new web
site can take up to 8 weeks?

Yes, by using the pay-per-click search engines, which by far
are the most targeted ways of bringing prospects to your web
site. In this case, just forget about search engine
optimization and try to focus on compelling ways to pre-sell
your merchant product('s). But PPC is a number game and if
you use them from the start, you are half blind.

Why? Because PPC are unique in their way. You need to have
certain results before you deep down into their traffic,
unless you want to be left poor right from the beginning.
The next article from this issue will cover exactly what
information you'll gonna need to know if you want to run a
PPC successful advertising campaign.

So if you want to play the niche marketing and mini site
game, I would suggest first to start generating traffic from
common free search engines. Once you'll know exactly how
much a visitors will "worth" to your new mini site, you can
go on PPC promotions or other profitable Internet marketing
strategies. But never BEFORE!

Final Thoughts:

Mini sites build around a niche market has been and will be
a successful financially from a poor numbers of visitors. It
depend only on YOU to convert a higher percentage of them
into buyers. And of course to get as many as you can of
their personnel informational and to follow-up them later
down the road (I bet you miss that!!)

Phil Wiley, the author of "Mini Site Profits" book,
considered by many Netpreneurs (including me) to be the
definitive work on mini sites, and a must-buy for anyone who
wants to know more about the subject, explain into a recent
interview:

"A mini site doesn't have to be made to sell a product, but
the kind I build are designed to make sales... to make a
profit! I think mini sites will survive as long as search
engines survive in their current form.

If they all end up becoming pay per clicks you might not
want the hassles of handling 20 to 100 sites, but that's not
to say they'd stop working. Even if you had to pay for all
the traffic, that wouldn't really matter too much once you
know that the site makes so many dollars for so much spent
you can just leave it running on autopilot."

Great stuff Phil!

And speaking of niche profits, allow me to finish by
telling you how my first mini site DIDN'T end-up on top
20(!!) on major search engines, but score in one month
$6,045.65 in sales from 146 unique visitors, and $2,000.00
in one single day in the next month... from only 5 unique
visitors!

Believe it or not, I DO NOTHING to deserve this -- I DO NOT
invest a single dime into buying traffic, or posting ezine
ads, or writing articles, or other stuffy promotions
(excerpt registering my domain name and website hosting
account, all together under $100). I DO NOT waste a single
minute to promote it!!! Traffic came only from different
search engines.

The bottom line: start building profitable niche mini sites
right now. Take this article as a starting and referring
point. Printed it, "learn" it and pass it to your closest
friends (excerpt your competitors!) But please don't leave
it into dust...the niche market and mini site war has begun!

*****

Attention Ezine Publishers/ Site Owners

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About the Author
Valeriu S Popescu is the owner of the Internet Marketing
Profits Center, a specialized e-company that helps real
Netpreneurs starting a new business online. Find inside the
latest cutting-edge strategies about affiliate programs,
email marketing, search engine optimization, and more.
Visit today: http://www.internetmarketingprofitscenter.com/