Schewanick Computer Services

Are you serious about the success of your online business? Do you want to know how to make REAL money on the Internet? Then you need to know how to successfully start and grow your online business.

Thousands of people start an online business each year, but most of them fail. If you follow these steps you won't be one of them.

STEP 1: Do What You Love

When you do what you love, everything feels like fun. You never get tired because there's an unlimited power inside you: the power of love.

Your articles, books and sales letters are full of excitement because you're talking about your passion. You enjoy every minute you spend growing your business and the result is one thing: success!

If you're in business just to make money or going to sell a product just because you think it will make you a lot of money, quit right now. Move on and start doing something you do love. It's extremely important.

Do what you love and the money will come!

STEP 2: Find an Easy-to-Target Market

Who do you want to sell your products to? Your target market, of course! But if you don't know where to find them, how are you going to sell to them?

Let's say I've developed a pill that cures the common cold. If I take my pill to the pharmaceutical companies and market it offline, I'm going to be a billionaire. But if I try to sell it online, it will be a failure.

Why? Well, let's think about it.

Where do people with colds hang out? Do they go to "Cough and Sneeze" chatrooms? Do they hang out at "You & Your Cold" forums? Do they look for "common cold pills" in search engines? No! Targeting this market online will be extremely difficult, because they can be anyone, anywhere.

However, if gardeners were my target market, it would be easy to find them online. There are many gardening forums, newsgroups, websites, chatrooms, etc.

Make sure your business has a targetable market on the Internet. Search for websites, discussion boards and chatrooms where your target market hangs out. You should be able to find them easily. If you can't, you will fail.

STEP 3: Create a Product that Solves Your Prospects' Problems

Now that you know where to find your target market, it's time to find their problems. Discover what they want, then create a product that gives it to them and solves their problems.

Let's suppose say you're a writer and have decided to target the college students ready to graduate. You see that one of their biggest concerns is finding a job after graduation. So you write a book full of tips and tricks to help them get the job they want.

Soon you make a lot of sales, even more than you expected. That's because you've helped them get what they want.

STEP 4: Be Unique!

It's a competitive world out there. To rise above the rest you need to be unique. I can't emphasize this step enough! Without a brand, without a unique product, without an offer that they can't find anywhere else, you won't make it.

Let me give you an example...

Let's say you have a restaurant with very tasty food at a reasonable price. There are other restaurants nearby (your competition) but their price is higher or their food isn't as good as yours. So people keep coming to your restaurant.

Why? Because you're unique. Get your prospects to see you as the only solution to their problems. This is the key to success of every business.

STEP 5: Gain Your Prospects' Trust

If you've been surfing the Internet for a while, you know there are many dishonest, so-called "experts" out there who use hype and trick to sell their products. They give promises that they can't deliver, and it kills people's trust.

That's why you need to gain your customers' trust. Show them you're a real expert. Make them believe that you know what you're talking about. You should prove to them that you're an honest person and really want to help them. Here are some tips:

* Publish your own newsletter to establish your credibility and build a strong relationship with your customers
* Write valuable articles and give them away for free
* Treat your customers like gold because that's what they are
* Be honest, nice and friendly
* Love your customers and do your best to help them!

STEP 6: Sell Backend Products

What's a backend? It's something you sell to your customers after they make their first purchase from you. Selling backend products is one of the most essential parts of your marketing strategy, because when someone buys something from you and he's happy with his purchase, it's easy to sell to him again.

I give you an example.

Let's say you make a lot of sales selling cleats. You spend a lot of time and money turning your visitors into customers, but once they buy from you, you'll lose them forever.

Then you decide to use the lifetime value of your customers to sell football T-shirts (your backend). You email the people who bought the cleats to promote the T-shirts. In a couple of days, 10% of them buy the second product, too. Just by sending a short promotional email, you've generated a lot of sales.

Your customers bought from you once and are happy with their purchase. When it comes to buying a football T-shirt, who do you think they will turn to? Will they come to someone they know and trust or someone else out there?

That's the power of backend selling!

You can sell anything as a backend, as long as it's related to your main product and you know your customers are interested in it. Affiliate programs are a great way to backend your product.

Although it's easy to sell backend products, you should never recommend a book you've never read or a software program you haven't tried. Your customers trust you and believe everything you say. If they buy the product you recommend and aren't satisfied, they'll lose trust and it will destroy your reputation... and your business.

About the Author
Ladan Lashkari is a respected Internet marketing expert, and the owner of
http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.