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RSS For Fresh Content and Better Ranking
by Ed Duvall
A lot of commotion was made when webmasters
discovered RSS (Really Simple Syndication) as a method
of delivering their information like ezines, articles
and website updates.
For a while it was even being tauted has the big
replacement for email marketing.
A few caught on to it's potential while others passed
it off as the latest internet fad that would soon come
and go. And there for a while it looked like they might
have been right.
But, as it appears from our tracking of RSS
development I see that it's popularity has grown
tremendously (to include blogs) and is being used
a lot more to provide fresh content for websites
and is fast being considered one of the best ways
to keep search engine spiders coming back.
Search engines love fresh relevant content. Note
the keyword in the last sentence is 'relative'.
At first you had to be pretty tech savvy to figure out
how to set up an RSS feed and get if listed so people
could find and benefit from it. But that process has
gotten easier - a lot easier.
As a matter of fact there are a couple of software
programs that we know of that provide methods for
webmasters to get the great benefits of more search
engine traffic using RSS feed criteria. I use one and
it does work beautifully. You can judge for yourself
by going here http://www.cashway.com/rs
In case you're new to RSS and you wonder what it
can do for you and your website here's a brief summary.
By definition, RSS is a lightweight XML format designed
for sharing things like news headlines and other web page
content. But the bottom line is, RSS is simply a popular
and convenient method of sharing content between websites.
You see, regardless of what topic or subject matter you've
built your website around, there's valuable content available
out there such as... articles and information written by an
expert in that particular field. And since that kind of content
already exists - AND a large portion of it is available through
the magic of RSS feed capability - YOU don't have to create
the content yourself.
So how does that help you?
Let's face it - most webpages can't get a good page rank
because the competition is so fierce. To add to it, the
tactics now being used by everyone arn't working very well.
RSS is still in it's infancy, why dare I say it's barely out of the
womb. But the internet world is starting to take notice and
beginning to understand it's impact as a marketing tool as
well as a viable way to improve a sites search engine rank.
So Now...
- You spend less time writing fresh new web content.
- Your website can be displaying quality theme-based
content... automatically!
- Content is always highly relevant to what you're promoting.
- Search Engines make more frequent visits because your
site is constantly updating.
- You have more time to market your site, products, etc.
- Having quality fresh new content gets your web pages
indexed faster.
- Usable on any website or as many pages as you want.
- RSS content (through topic channels) has the potential to
deliver highly relevant content to site visitors.
- RSS compliments your website and marketing efforts.
That's all well and good you say, but is there a downside
to using RSS feeds on my site?
Good question.
Not really, but there may be a couple of items you need to
take into considerations before you jump into the RSS game.
First you need to find relevant feeds for your site. Not
an overwhelming task but something you'll want to spend
a little time searching for on Google or other major search
engines.
You'll need a feed reader in order to display the content on
your site and make it available to search engine spiders.
You can easily do a search on google to find free rss readers
you can use on your site.
You'll then need to do a little copy and paste of the html
code into the webpages you want the content to appear on.
This can be a daunting task especially if you have a site with
a lot of pages that you want the search engines to spider. But
if you strategicaly place the code on pages that spiders have
visited you will have spiders looking for more pages with relative,
fresh content.
In the long run once you have RSS feeds on the pages you
know are going to be spidered then all of the tedious work
is done and you can spend your time on other issues.
You can see how to automate this process by going to
http://www.cashway.com/rs or you can start using our
RSS feed on internet marketing by going to this webpage
and copying the code and pasting it anywhere on your
webpages. http://www.cashway.com/article_syndication.htm
We update our RSS feed with new articles, tips and strategies
1-2 times a week
All indications show that RSS feeds are on the rise because
of their less intrusive nature, relevant targeted content, can be
personalized, accessed through a variety of media, no extra
data is collected from viewers and the industry and developers
on the whole are making strides in increasing add-ins and features,
such as ability to track results of its use, and to better integrate it
for users and viewers alike.
So for 24/7 fresh content for your web pages and better search
engine recognition you should be looking at using RSS feeds in
the very near future.
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About the Author
Ed Duvall is webmaster for http://www.cashway.com and
http://www.instantnettraffic.com providing internet marketing
tools and resourcesto help you with your online business.
Reprint this article as long as resource box remains intact.
Copyright 2005 cashway.com
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