Schewanick Computer Services

It's funny to look back and see how much the Internet has grown in the past six years since we have been a part of it. Back in the good 'ole' days getting a high search engine listing was just a matter of submitting your web site. Well that's not strictly true, but there was a lot of garbage in the way of one page web sites out there, mainly remnants of html experiments, which meant a web site that had a theme and consisted of more than one page would normally get a good listing.
In those happy, chappy, carefree but distance days, all that time ago, what now seems like an age, the Internet was steadily growing into the new communal INFORMATION super highway where college students and others in the know would seek out information and articles specifically to dupe their lecturers into believing they had written the master piece of English language (hmm hmm sounds like some one I know. I digress).
However, nowadays if you are not buying pay-per-clicks, link advertising or keywords by the digital bucket load then your new business opportunity coupled with its killer web site becomes almost invisible among the plethora of web sites that are fighting for good placements on the search engines each and every day. Moreover, in the last few years the free Information age seems to have jumped on the proverbial band wagon in an attempt to make a quick buck. What was once a renegade's paradise in sharing information has now become the great Internet marketing scam.
To declare legitimate business practices as a scam, to some might sound a little preposterous, and therefore requires an explanation.
Towards the end of the 1990's and early into 2000 'dot com' businesses were dropping like flies all around us. They suddenly found that they were in an awkward position. To keep their investors happy (the ones that were left that is) they had to acquire real honest down to earth assets. For example, Yahoo used to list every web site for free. It might have taken a while to get listed but nevertheless it was free.
More recently Yahoo started a new scheme where businesses could have their web site listed in 7 days for a measly $299.
Even more recently Yahoo decided that since it was only a measly $299 dollars businesses wouldn't mind paying each and every year.
The pattern here is quite simple, since the collapse of the dot com's the www had settled down into a state of 'business reality' This meant the big boys like supermarkets, car industries, banks etcetera could come on board without worrying about their share prices being grossly inflated and running the risk of bringing down the economy.
It then comes comes as no surprise that the next logical step was for the search engines to acquire a slice of the pie. For the marketing big boys it was a bonus, in some respects, because it meant killing two birds with one stone. They get to keep the search engines happy by giving them a slice of said pie ensuring one avenue of advertising is kept open to them. At the same time they get to price out of the market the smaller business that can't compete. Alright we agree this scenario is a little exaggerated but perhaps there is an essence of truth in there somewhere.
In retrospect it appears Yahoo's popularity has somewhat diminished over the last few years and has been replaced by Google who now seems to be responsible for about 80% of the current Internet traffic. However, even Google has deemed it fit to promote the 'get it listed quick scheme' as have most of the other major search engines.
The reason this article has a somewhat cynical outlook on the way Internet Marketing has evolved regarding the search engines is because they are responsible in part for paving the way forward to the unscrupulous Internet Marketing entrepreneurs, (netpreneur) as opposed to the scrupulous ones (more on them later) to come out of the main frame and fill the Internet with absolute rubbish.
Of course their arrival was predictable. As soon as a free service becomes a paid service everyone looks around for a way to do it more cheaply. This is in effect what they are supposed to do; netpreneur's find a niche market on the Internet and make serious money from it at a marketing price that doesn't necessarily cost the earth. And quite right too.
Unfortunately this, in the majority of cases in not the way it happens. There are absolutely hundreds of netpreneur's on the Internet offering low cost Internet Marketing advice. However, in my experience 90% of these should be avoided as most of the advice given by them is re-hashed material gleaned from the select few who really do know what they are talking about. It is then re-packaged as their own work in the hope of making a quick buck. I am not saying that all of these people are fundamentally con men or women; I think some legitimately feel they are offering something of value.
However, what many of them offer, you will come to realise, is so old it's not worth the digital paper it's printed on.
Most 'newbie's' to the Internet marketing environment often find out the hard way, usually after spending perhaps hundreds of dollars of their company's money, before gaining the experience in what and what not to do when marketing a new business on the Internet.
In all honesty it is possible to count on one hand those who offer true workable marketing advice to those starting out in the Internet business whether it's as an affiliate or selling their own product. That is not to say there isn't plenty more good advice available from other reputable sources, it's just that the people I am about to list have, through their articles, email advice and telephone conversations, giving many 'newbie's' great advice in which they have seen their products marketed with a high degree of success.
What is important to make clear is that they genuinely offer good advice through their articles and newsletters. Advice that if you put into practice and work hard at will undoubtedly gain you results in a relatively short period of time.
Remember there is no true method to get rich quick on the Internet, it takes blood, sweat and sometimes tears to achieve what you ultimately seek (unless you have one of the big boy's budgets of course). However, if you follow their advice you will get there a lot more quickly than you thought possible and in the process save yourselves hour's of research time and money sifting through the junk.
Below is the definitive list of the people that are generally considered to be a reliable Internet marketing source for the small business or individual starting out on the sometimes rather rocky road to Internet success. We make no recommendation to the effectiveness of the software that they sell. However, their marketing advice is invaluable so do not pass up the opportunity to learn from the pros. Furthermore, treat all marketing advice you come across attentively until you are really sure it is genuine and there to help you and not just take your money. That way you will find the road to internet success enlightening and enjoyable. Here is the Recommended List:
Ralph F. Wilson http://www.doctorebiz.com Ken Envoy http://www.sitesell.com Neil Shearing http://www.scamfreezone.com Cori Rudl http://www.marketingtips.com David Notestine http://www.cyber-robotics.com
About the Author
"Article by Nigel Bashford BSc (Hons)- admin@omectech.com Nigel is the webmaster of http://www.omectech.com Mail Genie Desktop HTML Email Marketing Software"