Make your Web Site Earn You Money
The success or failure of a web site relies heavily on its
design. Designing a web site involves several procedures such as
creating mock-ups, defining interfaces, database design, system
platform and web page aesthetics, just to name a few.
The overall harmony of the web site components will be key in
its performance and efficiency. The ideas that have been the
rationale behind the web site must be expressed thoroughly
through its web pages. The number of visitors of the web site
and the number of actual visitors who have done transaction with
the web site are critical factors in assessing the web site's
success.
HyperText Mark-up Language (HTML) was the very first web design
tool that was made available when the Web made its way into the
Internet (that was about 1994). HTML files are standard ASCII
text files with special formatting codes that the browser can
interpret and appropriately display on screen.
Although HTML was initially designed with a standard set of
rules, the early browsers by Netscape and Microsoft begun to
introduce other features that would only work with their
respective browsers. This became a hot topic for the Web
denizen. HTML have had several upgrades in the past, the current
version is HTML 4.01 which was set by the World Wide Web
Consortium (W3C).
The W3C is a multi-national consortium recognized all over the
world. The W3C main goal is to further the development of
standards for the Word Wide Web. They comprise mainly of member
organization, a regular staff and also recognize public
contributions to the Web.
When the Web and the Internet were making headway into almost
everyone's computer, designers of web sites begun developing
systems that would make their jobs easier and web sites more
effective. This paved the way for web development tools to come
into existence.
Several tools such as Cascading Style Sheets (CSS) substituted
for table display in HTML. The integration of databases has been
deemed inevitable with the popularity of web sites. This need
introduced designers to a whole new world of server side
scripting languages such as PHP- (Hypertext Preprocessor),
Active Server Pages (ASP), Java Server Pages (JSP), Python and
ColdFusion.
JavaScript, new image formats and Macromedia Flash have given
web designers other alternatives to improve how the web page
will look.
Although there have been hundreds and hundreds of web sites
developed entirely in Macromedia Flash, search engines could
hardly index web pages created in Macromedia Flash. This is one
criterion that should be considered before attempting to create
a web site.
Almost all web pages use HTML along with several web development
tools and are also easily indexed by search engines. This is why
web designers often prefer to use web development tool hybrids
to have their website running optimally.
There are other webs designs criteria that should be carefully
thought about when designing web sites. These criteria can fall
under the following categories: Content, Organization and
Appearance.
Content involves having useful information on the web pages.
When visitors find useful information on a web site chances are
they would visit them again. A web sites' purpose should be
clearly defined and the targeted audience clearly identified.
This would give the web site identity. The website should also
have useful links to other web sites of the same theme or
similar purpose. Spelling and grammar should be checked and
double-checked so as to convey a professionally created site.
Organization involves having your web site easily navigated,
simplicity where contents can be summed up in a glance and web
pages to browser upload time. Visitors should be able to view
your web site in just a matter of seconds not minutes. Visitors
tend to jump to other sites if your web site takes too long to
upload.
The web sites' appearance plays an important factor in giving
the visitors the first impression of your web site. The layout
of the images, text, links and animation would define the
overall appearance. Graphics and animations are important to the
web pages appearance but they also need longer time to download,
texts should have the right color and should be readable. The
components of a web page must be appropriate to the web sites
main theme.
Your web site can be great and also profitable if you follow
these certain rules in designing a web site.
Rebecca Hubbard
Hubbard Enterprises
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