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Web Page Optimisation
Web Page Optimisation is a technique of attracting "search engine visibility" to particular Keywords within that page.
How is this achieved?
Firstly there are guidelines within every search engines rules that determine what you can and can not do. The golden rule is don`t stuff the page full of "your" keywords this would be a fruitless task which is immediately recognised by the Search Engine Algorithms and will result in your page being either, dropped completely or even undergo a lengthy spell in the sin bin (Sandbox in Google).
So how do you optimise a Web Page?
Firstly you need to know which keywords you are targeting for that page secondly you need to present these keywords in a presentable and readable copy for your visitors using the correct hierarchy ie: <title> </title>, <meta description> <meta keywords> <h1></h1> and so on.
Then What?
Within these "HTML Tags" there are a number of factors that determine whether or not they add relevance to the page or conversely whether these individual tags are "stuffed". Finding and understanding the correct balance to these tags is a method that easily compliments good Web Design
Density?
The overall Density (dependant on differing search engine algorithms) is calculated through combining all of the pages elements together in proportion to the amount of "text" on a given "Web Page", the more relevant the page the higher within the Search engines your page will appear.
Website By Design Optimisation
About the Author
Dean Cruddace is the founder and lead Web Designer of Website By Design