What Does This Meta Tag Look Like?
What Should I Put in these Meta Tags? First let's recap what
needs to be done before you attempt to create Meta keyword tags
(ideally these things should be done before the Web site is ever
created):
* Choose your relevant keywords. * Write the site's content
based on these keywords. * * Create a title tag using the same
keywords. * Create a Meta description tag as a marketing
sentence, also based on these keywords. Once you do the above
things properly, putting together your Meta keyword tag is a
very simple procedure. I usually begin putting the keywords I
used in the title of my page in the Meta keyword tag. The first
words in any tag are assumed to be given more weight, so these
are most important. Then I go through each paragraph of text on
the page and take any important phrases that might be used in
the copy and paste them into the Meta keyword tag. I usually
separate the phrases with a comma and no space. This is simply a
personal preference. Using no commas at all in this tag is
basically the same thing, since most engines appear to treat
commas as a space. After I get every important word or phrase
from the text on the page, I add some common misspellings of
some of these same words. I know for a fact that in the past,
this could bring some traffic from some engines, most notably
AltaVista. What about Keyword Repetition? Another common abuse
of Meta keyword tags was -- and still is -- the repetition of
words. Spammers found that if they repeated keywords enough
times in this meta tag, the search engines would "think" they
were relevant to the page and perhaps give it a high ranking for
those keywords. Because of this abuse, too much repetition will
now hurt you rather than help you. Never insert the same word
twice in a row in this tag, even if you're using different
variations. (Plurals, ALL CAPS, different tenses, etc.) You can
use the same word in different phrases, but never use that word
more than three or four times within the tag, even if you're
using different variations of it. That's about all there is to
it! If everyone treated these Meta tags with the type of respect
they deserve and only put relevant keywords into it, perhaps we
could get it out of its foster home and back to its rightful
place in the family of Meta tags! software development company
India
About the author:
Mehul vyas is a founding partner and Director of Marketing for
Vyas Infotch Pvt Ltd. The firm specializes in the development
and implementation search engine optimization technologies and
solutions for the improvement of web site placement within the
Internet's top search engines. The company is regarded by many
to be the world leader in its field, with clients in 57
countries around the world.