What makes a research-friendly site?
Research is an important part of our existence. Without it
bright ideas will never luster, innovations will lose its
existence and progress will only be true in our dreams. Research
is our driving force. It makes us knowledgeable and when we are
knowledgeable we clamor for more knowledge and be the best in
our industry.
Research therefore, is a continuous aspect in our lives. We have
to satisfy one urge in order to alleviate to another prospect.
Thus, we must make our site Research-friendly so as to
accommodate everybody's need for research. But how do we do it?
First, there must be CONDITIONING of the mind. Know your target
market. As a site especially catering to the research needs, you
must provide the visitors the perspective most convenient to
them. Give them easy options and let them adjust to your process
quickly and effortlessly.
Next, in giving them information and instructions, make sure
that they understand your lingo. Shower of technical terms will
definitely annoy them. Much as well, give it in the usual
parlance.
If the term is too technical, DEFINE it. The term or concept may
be foreign to them, so have the grace to explain it to them.
That is the most conducive way of informing your viewers.
Then, provide an excellent overview of your site and if ever
there are processes that need to be discussed, better discuss
them for their complete understanding. Give them the 'COMPLETE
PICTURE' and if necessary give them the salient little details.
If you are into products, give the viewers a grasp of what it is
all about, how it will help the viewers and also give them the
advantages that it can part them. You can even compare your
products to the ones already out in the market. If you are into
services, like web design services, give them the idea why they
should get your services. What are your process, specialty and
priority? Are the things that you should relay to them? Your
ideas, concept and knowledge will influence their decision
whether to get your services or not.
Finally, make sure that vital information are easy to find. The
keyword is ORGANIZATION. If you have a verbose site, never
forget to use a good search tool for easy searching.
Guarantee that your viewers will definitely find the details,
definitions, explanations and 'call for action' at one sight. If
they do not find it, then, your site is a useless piece of crap!
It pays off to have a research-friendly site. Aside from the
fact that the visits will uplift your search engine rankings, it
will also boost credibility and elicit trust among viewers. As a
result, you will have more purchases and subscriptions than your
competitor.
Be sure that your site will aid them to decision-making. Not
just any decision, it must be a decision that will be most
favorable to you.
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