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A Internet marketing plan provides you with a way to define your potential market and allows you the chance to position your business for optimum sales. You wouldn't start on a trip without map, would you? Likewise, starting an online business without a well thought out strategy is a recipe for failure. Let's look at some things you must consider when starting to write your strategy Internet marketing plan.

A Internet marketing plan should define goals and set objectives to achieve those goals. Having a solid yet flexible plan will assist you in building your business and will help influence the others that your business will be a success. The following items will give you a core of business principles that will give you a firm foundation to start your business. Each component that is mentioned below will move your site from failure to success.

To start, the first issue you must address in designing your strategy is define your target market. Step back and look at who your most valuable customers will be. Examine the age groups, income level, marital status, educational level, and other qualities that will be common ground for them and your website.

Your Internet marketing plan has to figure out who your customers will be; now design your site to serve them. Custom fit your website to their tastes, pleasures, and desires. Give them a variety of products and services designed to fit their needs. Sell in such a manner as to build trust with your clientele. This in turn will build loyalty, as they will want to come back.

A third element in your strategy is how will you close and execute the sale. Will your website contain a shopping cart? What about a secure server certificate? Will you accept major credit cards or will you work through a third party? Designing your website with the customer's ease in mind will make them want to return the next time they are interested in purchasing.


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