Schewanick Computer Services

Harvesting The Cream Is Easy.. So Why Don't More Businesses Do It?

It takes more time, money and effort to acquire a new customer than it does to sell something to an existing customer. Having a relationship with your existing customer base is the most valuable asset your business has...if you can harvest it properly.

Most businesses today spend a fortune on getting a customer to purchase their product/service and then just file away the name and never re-solicit that customer again. Big mistake. Huge mistake.

Re-selling, cross selling is where the real profits are made in any business. And it's the easiest money you could ever make. An existing customer is already pre-disposed to buy from you again. So take advantage of it. It's easy.

If you were to provide your users with helpful suggestions on how to use your products, how to better re-sell your products, and also subtly tell them about other products and services you have, you have many opportunities to sell them on other products and services you have to offer.

Microsoft and other large successful companies do this all the time. They make more sales from upgrade than from existing sales. No matter what product Microsoft wants to launch, I can guarantee you, they will have people buying from them. This is free advertising for them. You too can use this system.

To have a sustainable business model, you need recurring sales. Often times, when a customer buys something from you, you simply file it away. However, you are missing one of the most precious asset you have. YOUR CUSTOMER BASE. This is a source of a huge opportunity to cross sell your other products and keep your users informed of the latest developments of your company/industry or field of interest. By keeping a relationship with your customers, you increase their awareness of you, and consequently retain better recurring sales.

Humans are creatures of habit. If they buy from you once, they are more likely to come back to you and buy from you again...assuming they were satisfied with your products and services.

For example, if a customer buys a pair of ladies pants from you, there is a good possibility (assuming you have treated them well and they were satisfied with you service), they would not mind receiving emails from time to time (say every two months) inviting them back to your site to buy other ladies clothing items. Especially if the item was on sale.

You might not even make anything off the initial product sale, but you get three very important benefits. 1) You add another customer to your list. 2) You get them into the habit of coming back to your site so they are more likely to book mark your site. 3) They will very likely buy other things from you while they are at your site. This is where the real money is made. Isn't that worth the effort?

To Maximize This Concept You Need Two Things:

1. Additional products or services that enhance, add to or are a logical extension of your original product. Whether these are your products or somebody else's. 2. An automated follow up system that does all the work for you. So nothing falls through the cracks and a system that relieves you of all the daily drudgery of manual follow up.

On the net today there are very sophisticated tools that can handle the follow up for you. Get response is one of the tools I use, it has follow up messages which are delivered by e-mail.

It's easy to generate cash flow from your business any time you want it. You just need the right tools and a profitable backend. And today those tools are here. Take advantage of them.

1.Internet Marketing Direct Marketing - Direct marketing is advertising that asks people to take action. It directs them to respond by requesting more information or to buy the product on the spot. Direct marketing can be done in magazines,radio, mail and the Internet as well.

An example of direct marketing is when you watch an infomercial on TV and they give you a phone number to call to place an order. The infomercial did the selling and then they give you the phone number so you can take action.

Typically direct marketing campaigns needs a minimum of 4x profit margin or higher in order to be successful. Many direct marketing campaigns lose money up front or breakeven, because they are designed to make the money on back end marketing - secondary sales after the first sale.

Straight direct marketing campaigns will not work for most network marketing products because there is not enough profit margins to be able to afford expensive advertising campaigns. There are some exceptions.

But MANY direct marketing techniques can be used in an online business building system for Internet Based Network Marketers.

Internet Marketing - Internet marketing is simply using the Internet instead of another medium such as TV or magazines to advertise.

The Internet is: 1) Highly Interactive (email, video conferencing, autoresponders, multi-media, etc) 2) Information intensive 3) The ultimate environment for creating sales systems, because of the controls you can build into web sites through design, copy, multi-media and programming. 4) Worldwide access 5) 24 hours a day 6) Speed The drawbacks for Internet marketing are: 1) It can be VERY impersonal. 2) People do not always trust making purchases from strangers or unknown web sites. 3) We are in the transition period of people getting used to the Internet being part of their everyday life. Not everyone is familiar with all the things the Internet can do.

An Internet Based Network Marketer can use ALL of the assets of Internet marketing very effectively. Just applied differently than some other types of marketing. In addition many of the negatives of Internet Marketing can actually be turned into positives, because of the personal relationship building aspect of network marketing.

These 3 types of marketing are all disciplines that an Internet Based Network Marketer can strategically borrow from at times. But in order to do that, you MUST have a DEEP understanding of the differences of each these disciplines.

Or you won't know, what each one has to offer or which one to borrow from and when.

That does not necessarily mean you have to have a deep understanding of these disciplines, just the people who design the system.

Network marketers who mistakenly follow after any one or all of these other marketing disciplines in search of the Holy Grail of success usually end up abandoning the TWO things that make network marketing the MOST powerful marketing discipline of ALL.

Word of Mouth Advertising and Personal Relationships.

This common mistake is just ONE of the reasons why Network Marketers are failing to build their business through the Internet.

I am going to challenge you to start taking this business seriously and start acting like a professional. If you want to make good money in network marketing, you need to start thinking and operating like someone who makes good money.

I am not going to sugar coat it. I am not going to tickle your ears.

I am going to tell it to you like it is. And you can take this information and ignore it or apply it. It's up to you. But what I am going to give you is the foundation for being a SUCCESSFUL Internet based Network Marketer.

Let's start by knocking down a few misconceptions.

Most people attempting Internet Based Network Marketing get involved in activities like.

1.Hiding behind a computer to avoid talking with people. 2.Programming or designing web sites. 3.Joining every biz opp deal that comes their way - legitimate or not. 4.Blasting out emails to their buddies about the HOT money game of the week.

If you are doing any or all of the above activities, and not having the success you desire, I am here to tell you that.You MUST understand what Network Marketing is, before you can be an Internet Based Network Marketer. From my E-book, Robert Nixon

About the author:

Over the last twenty years I have through trial and error learned what will and will not work. I have fallen for many promises that I thought was a 'sure thing' and well you know, I want YOU not to make the same mistakes, but to learn from mine. Nothing is 'for sure' in this business, just like any other, but at least you will have the benefit of my research and knowledge. I have a newsletter that gives inside information on how to achieve bette