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The reality of network marketing is: It is easier to build your Business fast than it is slow!
Lots of prospects, create lots of presentations daily. Lots of presentations daily create results...results create momentum and ALL LARGE DOWNLINES ARE BULT IN A STATE OF MOMENTUM...
PERIOD...END OF STORY.
All heavy hitters in the industry understand this concept. I continually try to communicate to our leaders that you must create more leads than you can possibly handle.
You then funnel those leads through filters. What are filters?
Filters are self-qualifying tools designed for prospects to eliminate themselves from your recruiting funnel. The idea quite simply is to stuff your funnel full of prospects each day and then only communicate with the few people that qualify themselves by dropping out of the funnel at the other end.
What can be used as qualifiers?
Corporate web sites
Send and email to your prospects telling them to visit the corporate web site, then email you back after they visit. If you never hear back from them, they have disqualified themselves.
You can also use conference calls, recorded voice mail or sizzle lines, audio cassettes, and the list goes on an on. One of the very best generic pre-qualifiers I have seen is an online Flash Presentation. Check this site out, & make sure you read the testimonies, they are phenomenal!
http://www.homebusiness.to/affiliates/main.asp?id=8040
In todays market place we simply do not have time to CHASE prospects. MLM Professionals understand that they are looking for people that are looking for them! As Jim Rohn says, to be successful in sales or recruiting you must "Talk to lots of people EVERY DAY." The KEY WORDS BEING...EVERYDAY!
The problem with this concept?
Quality lead generation can be VERY EXPENSIVE. If you expect to create an endless flow of qualified prospects, you will have to spend money. Period. There is simply no way around it!
However there IS a way to recapture (and sometimes even profit from) the advertising dollars you must spend. It is called "A Funded Proposal". My friend Joe Schroder was on this "Funded Proposal" campaign a few years ago. He is the one that actually sold me on the concept.
MLM Professionals simply find a way to recoup all or some of their advertising investment on the back end or their lead generation programs.
A great example of this is our generic training "Confessions of a Network Marketing Millionaire" series. In the past, our distributors were allowed to send out a 4-page reverse sales letter to those who had solicited them for another MLM program. Many of us receive dozens of offers daily through snail mail and 20-30 through email. We immediately try to reverse sponsor them into our program. That is a mistake! Why not offer them a product or service ie the MLM Marketing Center membership, which can enhance their productivity! Start developing a relationship with that person.
No one knows what the future holds. If their company ends up going out of business, or perhaps things don't work out as they had hoped, you are one step ahead of the game! The relationship has already started!
If you sponsor 3 people out of 25 prospects, that is considered real strong in the cold market game. But that still leaves 22 people that you paid for in your lead generation efforts that wash away as waste--an added expense in building your business. The idea here is to find a way to turn those 22 into a small profit center that helps pay for your advertising cost on the front end!
Network marketing is full of tire kickers! People that are simply just curious. Think about it. I am certain that a large number of prospects who respond to your advertising campaigns, on and off line, are ALREADY INVOLVED IN MLM!
Lets look at this example, which is one of your typical advertising campaigns. Over a month period lets say you start your adverting campaign, on line, USA Today, a card deck, whatever.
Week #1 19 Prospects
2 Interested 6 not interested 11 already in MLM
Week #2 23 Prospects
4 Interested 9 not interested 10 already in MLM
Week #3 37 Prospects
8 Interested 6 not interested 23 already in MLM
Week #4 22 Prospects
2 Interested 8 not interested 12 already in MLM
After 4 weeks you have generated 101 prospects. 56 are already involved in Network Marketing.
What if you share the MLM Marketing Center with them, and only 10 of them, less than 20% decided to take advantage of your personal recommendation! You have just added $50 to your monthly advertising budget! That is six hundred dollars for the year.
Here is the unique part, you have the possibility of adding $50 the next month, and the month after and the month after. Within a relatively short period of time you could create a $100, $200, $500 or more MONTHLY ADVERTISING BUDGET!
What would that do for your business?
Dale Calvert is a twenty year network marketing veteran and founder of The MLM Marketing Center. His sale through rate at the MLM Marketing
Center has been an astonishing 23%! Most experts agree that if you convert 2% of people who visit into members...you have a winner! Find out how you can be part of his success by visiting the Center at: http://www.mlmmarketingcenter.org/intro.asp?ID=641