Schewanick Computer Services

I'm sure you've seen the formula for determining whether or
not your ad campaign is successful.

Sales from your ad - cost of advertising = net profits.

A positive number means you've made a profit from your ad
and a negative number means you've lost money. Either your
ad or where you placed your ad resulted in a loss.

You then decide to continue advertising if the ad was
profitable or you evaluate what changes need to be made.

It seems fairly straight forward and logical.

Well there's a third type of advertising which doesn't
require that you make a profit from every ad. As a matter
of fact, using this method you can build a solid income
with ads that break-even.

The key to making money with break even advertising is to
promote offers that offer residual income.

What is residual income?

Residual income results when you make a sale that pays you
a monthly income. So what type of offers result in residual
income?

<> Monthly services such as web hosting or autoresponders

<> Private sites that charge a recurring fee for membership

<> Many network marketing opportunities

Suppose your offer pays $10 a month for as long as your
prospect is a member. You place an ezine ad that costs $20.

You need two sign ups to break even. So you place your ad,
you get your two sign ups and you've broken even.

Not really. You've actually created a $120 per year
increase in your bottom line from the amazing power of
residual income.

Think about it. Just by breaking even you've ended up with
a yearly return of 6 times your original investment.

Imagine how quickly your business will expand if you just
took 50% of your profits and kept rolling it over at 6
times your investment.

I want to let you in on a little secret. A good program
with a well planned ad campaign will do much better than
break even.

If you're tired of the "Get Rich Quick" offers and are
serious about building a solid income online, try the
break even method of marketing and I think you'll be
pleasantly surprised.

Wishing You Success,
John

About the Author
John Colanzi
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