Networking Online - Marketing Made Easy
There are several ways to network online. One of the most
inexpensive is to visit message boards (for an example of a
message board, visit http://www.cwahm.com/messageboard ). You
can register on message boards for free and post about your
products, business or any topic on the board that interests you.
This is a good way to meet other Christians who also work from
home and to develop Christian business relationships.
It may also be possible to become a "moderator" on one of the
message boards that you join. A moderator is usually in charge
of one forum and helps to generate conversation; delete posts
that may not belong in the forum and answer any questions people
my have about the forum/topic. This is a win-win situation for
both you and the message board owner. They are receiving help in
maintaining their message board and you are making contacts and
building relationships.
Another way to make business contacts online is through
networking websites such as Ryze (http://www.ryze.com). On Ryze,
you can create your own page describing yourself and your
business. You can also join various networks and meet people
virtually who may be interested in your product or business.
This not only allows you to build business relationships, but
friendships as well. There are many Christian networks on Ryze,
such as the Christian Business Women's Network (CBWN). The CBWN
network exists to bring Christian women together to help one
another succeed in the work at home world.
For a small fee you can also create your own network on Ryze. If
you have a unique product or business opportunity, it may
benefit you to create a network where others can come to find
information. You may also use a network to create a community
environment if you have a team of people that you support in
your work-at-home business. Your team can work together and find
information easily all in one place.
Kelly McCausey, host of Women by Grace Radio, had this to say
about Ryze, "Ryze has been an incredible source of networking
for me. I have made at least two of my most valuable business
relationships on the networks there. I enjoy the variety of
possibilities and the ease of making connections."
There are also networking groups on websites like Yahoo, Google
and MSN. You can search for groups on these sites by topic and
join for free. There are countless Christian groups as well as
work-at-home networks to be found on these sites. These groups
generally are email based, so you will receive emails from the
group that will be formatted similarly to Message Board posts.
This allows you the flexibility to read them when you have the
time and choose the topics that interest you from the subject
line. Many groups will allow you to place ads and generate
conversation about your home-based business. Just check their
guidelines before posting and watch the group a couple days
before becoming active. You can then get a general feel for how
that group works.
Another way to network and build relationships online is to
visit blogs. You can search for Christian blogs or blogs that
may relate to your product or service. Take the time to read
some of the blog entries and leave a comment for the blog owner
with your website address. Blogging is a great new trend in the
work-at-home world and many people are learning to blog as a way
to increase awareness of their business.
One very important, and often overlooked, way to make online
contacts is to include your business name and website address in
the signature of every email that you send. This makes people
aware of your business and allows them to easily visit your
website. Including your website link (and maybe a catchy slogan
also) will catch the readers eye and give them easy access to
your website. If you send emails 15 times during a day that is
15 more people that you have marketed your business to. An email
signature is also a way to ensure that your current customers
can effortlessly find your website. It is important that
customers can find your website with minimal searching and an
email signature is one of the easiest ways to achieve this.
Networking online is a great way to meet people without having
to leave your home. The internet is one of the best resources
available to home-based business owners. Once you have an idea
of how and where to network online you will be well on your way
to a successful new form of marketing.
About the author:
Jill Hart is the author of the e-book, 2 Weeks Devotional
Journey for Christian Work at Home Moms, and the founder and
editor of Christian Work at Home Moms, CWAHM.com. This site is
dedicated to providing work at home moms with opportunities to
promote their businesses while at the same time providing them
spiritual encouragement and articles. E-mail Jill at
jill@cwahm.com for additional information or stop by her site at
CWAHM.com.