Event Marketing: Five Ways to Psyche Yourself Up for a Blowout Mass Promotion on the Web
So you'd like to run an online promotion, maybe a Carnival of
Knowledge, Who's Who in the World of Esteemed Marketers, World
Cuisine Day, or some other such blitz. The point of course, is
to position yourself as someone of authority in your niche, and
to appeal to those who fall into your category to join the fun
and help promote the grand event. Your ultimate, though somewhat
cloaked goal in all this: gain new subscribers, convert to
paying customers.
As fun as "inventing a holiday or special occasion" sounds, the
big, scary question looms: what if you can't persuade people to
follow your lead? What if no one shows interest, no one
cooperates, your perfectly planned promotion is an utter flop
and you're the laughing stock of the web? Nonsense. Ordinary
humans pull this type of thing off every day, and there's no
reason why you can't be wildly successful at creating a hype and
a big buzz for your biz just like they did!
Six ways to secure your confidence and your ultimate
success:
1. Square your shoulders. The first step in all this is
to resign yourself that you WILL make this happen, come hell or
highwater. So you have to play some tricks on your own brain and
stir up a sort of "delusions of grandeur" mentality. But it's
not a delusion, your grandiose is real, darnit. YOU can do this,
you have the power and skills to make a big splash in your niche
and to guide others closer to this same success. You are
trained, experienced, and you have the connections and tools to
make it happen.
2. Set your goals. There are two types of goals you
should isolate: the outcome of your actions, and the actions
themselves. Meaning, you need to fathom the ultimate
consequences of your plan before you can fashion the plan. If
your "internal team goal" is to gain five hundred new email
subscribers, then your obvious outward goal might be to develop
multiple vehicles in your marketing that "carry" interested
parties to your newsletter sign-up box and coax them to drop
their name in the box. Sounds devious when I say it that way,
but that's marketing and that's why we're here.
3. "Time the meal." Remember when you first began
dabbling in meal preparation? Suddenly, mom's ability to time
the carrots to finish cooking just as the roast was emerging
from the oven and the potatoes were taking their last mash, was
an amazing phenomenon. Much like the well-timed meal, you need
to think ahead and determine exactly what needs to be done, how
long it will take to execute each step, when it's time to move
ahead with the next step, and how to "wrap it up" with finesse.
Lay your plans carefully, and solicit the assistance of friends
who will stick by you and see it through to completion. You can
do it, I know you can!
4. Eliminate the negative. What if you reveal your plan
to a friend and they put a crimp in your style with some
nastiness, naysaying and general negativity? Move along, and
leave this person in the dust. Whatever you firmly believe, you
can will to be so... and if dreaming up an ingenious new
holiday, occasion, festival, event, affair, congregation or
other name for a group project holds promise for you, then you
need to hang that wet blanket out to dry and set yourself to the
task at hand. Anything is possible, just own your project and
muster up the power of your own positive thinking.
5. Accentuate the positive. As you being to reveal your
master agenda, you'll find that some folks just naturally fall
in step with what you're doing, while others just ask entirely
too many fishy questions and are full of pessimism, hesitation
and reserve. Grab those enthusiastic supporters, and float them
along with you on your journey, for these people are going to
serve as your lifeline for the entire extravaganza. Leave the
doubters in the dust, as they will drag you down with their
waffling when what you must do right now is GO GO GO!
Get these five confidence boosters, and harness the power of
your own effectiveness! This is the World Wide Web, and you have
the freedom to choose your own actions and the drive to make it
happen. Would you like to emerge as a leader in your industry
this year? Then start planning today.
Want to witness event planning live in action? Please join me
and my marketing friends for the First Annual Web Content
Awareness Day, scheduled to launch on February 9, 2006 at
http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day
Blog and learn how you can ride our wave of high web
traffic!
Paste in this link:
http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.
About the author:
You want killer content and you want it now. Dina at
Wordfeeder.com is driving mass traffic to the first annual
Web Content Awareness Day and she'll drive it to your
website next. Count on Dina to deliver laser-focused copy that
will emotionally snare your readers. Convert visitors to
subscribers... and subscribers to paying customers. Visit
http://Wordfeeder.com