Online Promotion: 10 Insiders' Secret For Writing Profitable Ads
1. You can get ad copy ideas by studying similar product's
advertising material. Collect their sales letters, classified
ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It
could be to qualify prospects, make sales, generate leads,
attract web traffic, etc.
3. Make a complete list of your product's benefits and features.
Begin your ad with the most important benefit either in your
headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact
numbers, percentages, times, colors, smells, sounds, descriptive
adjectives, etc.
5. List all the ways your product is different from your
competition's. Include all the differences in your ad copy that
are better than their product.
6. Use graphics, pictures and drawings of people actually using
your product to solve their problem. Include a picture that also
shows the results.
7. Make a list of your target audience. Write down what reasons
would attract them to purchase your product. Include those
reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be
customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after
they buy. It could be free consulting, tech support, free
servicing, etc.
10. Ask people at the end of your copy why they decided not to
buy. This will give you new ideas on how to produce a more
profitable ad copy.
May these website promotion secrets help you to make a lot of
money.
Warmly,
I-key Benney, CEO
About the author:
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