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Promote Your shop! Nobody will buy if they don't know it's for sale.

The most popular question on our customer service line is "How do I promote my shop?" It all depends on who you want to sell to, how you communicate with your audience and what you want to sell. Here are a variety of ways to promote your online shop.

Best Methods for Online shop Promotion

Showcase your products There are two methods to promoting your shop. One is to create a simple shop link on your site that says "Store". But here's a question for you: How many times have you ever clicked on a link that says "Store" without knowing what's in it? Chances are not a lot. People are most likely to visit a shop if they know what the products in the shop look like.

Grab your audience's interest. Incent them to visit your shop by spotlighting your products. Show off photos of your products or display the designs you've created on your homepage. Your images will encourage users to visit your shop to see the various products you have available.

Examples: Disinformation, Sequential Tart

Create a website community It's important to educate your audience on the background and mission of your website. Don't expect high sales in your shop until you've done that. People buy merchandise from websites because they relate to that community and want to support it. To them, it's more than a mug or T-shirt, it's about being part of your Web community.

Example: Care2, WWRF

Talk about your products and designs Most upscale retailers and catalog companies go beyond just displaying the items they sell. Many set the shopping mood by telling stories about their products and letting customers know about their origins.

Tell your audience stories about each design. Where did it originate from? What does your design stand for? Why should they want to buy it?

Example: MyDogMurphy.com, WilWheaton.net

Basic Ways to Promote Your Online shop

Banners and Buttons If you need a basic way to promote your shop, add a banner or button that lets people know about the products you are selling. Need banners/buttons for your site? Visit our banners & buttons page and you can start promoting your shop TODAY.

If you plan on creating your own banners and buttons, the best message to have is to let your visitors know that they will be supporting your site by shopping at your shop.

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