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Save Promotion $: Attract the Right Audience to your Web Site
Judy Cullins 2003 All Rights Reserved
To attract your targeted audience to your Web site, you need
to know your preferred audience.Then you'll spend less
promotion time and money.
In everything you send out, think about your audience before
you write. If you write an ezine to stay in touch with future
customers you want to give them content they are interested in.
If you write articles or tips for Online audiences, make sure
you angle them toward your particular audience. Of course,
you may have more than one audience, but it's best to start
promoting to the one who will want to come to your Web site
and eventually buy.
The best buying audience Online is the small business person.
Not particularly targeted, but Online buyers like to buy Online
and some out of the millions will want what you have to offer.
Remember, you the savvy Web site owner want to give your
customers-to-be the solutions they need to make their problem
or challenge disappear. Always think benefits your product or
service offers your audience.
What do you have that will help your audience?. Solving
your audience's challenge or problem creates happy visitors
who will come back to your Web site many times, and
eventually buy from you.
Which of These 5 Audiences Suits your Web Site Best?
1. The Audience you Meet in the Mirror
Many Web site owners offer what they themselves need
or want. We know ourselves and we can offer others what
already worked for us.
Think of health products that perhaps changed your life. You
come from individual knowledge and success--a perfect
combination to sell a product.
Authors write books because we love the ideas, the
content, the skills we will share. We usually write
the book for ourselves first. Have you heard,
"I wrote the book I wanted to read?" Our passion
for our topic can create success so long as we stay with
a marketing and promotion plan for 2 plus years.
2. The Target Market Who Wants Answers Now.
No, not everyone will want your product or service, although
many entrepreneurs think so. "If it worked for me, it will work
for others."
This targeted audience has a common need or problem, and
wants it fixed NOW! Perhaps your product or service will
solve that problem. For instance, www.stopyourdivorce.com's
book already has a desperate audience because he or she
has already been threatened with divorce by the other spouse.
They want a solution now. Without much negotiation time, they
will do anything to stop the divorce. They will pay any price for
your magic pill and will buy on the spot.
In just 2 years this site sold 150,000 books. The author
answered the rejected spouses' dilemma compelling
them to buy now.
Think about prostate problems. It's only after the doctor
announces a prostate serious problem that most men look for
an answer. Prevention didn't appeal to them. Only the doctor's
wake up call or threatened surgery prompted action.
3. The Short-Cut Time and Money Investment for a Big Payoff.
This audience wants a roadmap to where he or she wants to
go--fast! This audience wants to know how to do something--
to write a book, to make money Online, to promote their
business Online, to put up a top-selling Web site.They also
are looking for the least expensive way to accomplish their
goals. No more money down the drain for them.
For instance, print and eBooks that show entrepreneurs
a short cut to finish their books, and get them sold fast, so
their cash flow builds big enough to multiply profits fast is
the right audience for books about publishing, business or
book promotion.
Once the book is near completion, how can authors make
continuing sales that make up one-fourth to one-half of their
income? Still relatively unused, the Internet provides this
answer because of so little competition there.
Think about your product or service. Does it fit this audience?
4. The Massive Passionate Audience.
These people are looking for inspiration. Does your product or
service have that benefit? One client not only wrote a book on
"Feng Shui," she expanded the idea and added her own Native
American and Cosmic approach to create a kit called, "The
Sacred Collection." She offers her wholistic health and spiritual
growth consulting, the eBook, and the whole kit.
If you remember the Chicken Soup Book services, it sold over
70 million so far, and the authors didn't even have to write the
book. Full of inspirational short stories, this audience responded
well. The authors, did however, put on a full-blown marketing
campaign for three years.
While your product or service for this audience will have a
lot of competition, the sheer volume of potential buyers
benefits you.
Think about your product. Is one aim to entertain and inspire?
5. The Online Audience of Millions
If you are like me, you love your product and service and want
others to benefit from it. But, if you are discouraged at the low
number of sales through traditional methods, you may want
to consider the Internet.
Online shoppers are ready to buy your product or service.
They go online for free information, but when they start
to trust you, they become buyers. Make sure your Web
site has plenty of free content and other interesting attractions.
You may be attracted to selling Online because you don't have
to sell or tell, and you don't have to travel. This convenient and
easy way to let far greater numbers of people know you and
your product can bring more than 1/2 your monthly income.
Naturally, the learning curve involves some time, but when
you build a strong foundation of promotion to the site, plus
a well written sales-oriented site, you will succeed.
Every day you can reach 1000's, even hundreds of thousands,
using simple Online promotion techniques. Here you can
sell your product through subtle forms such as the free article
or ezine. The varied Online audiences including personal growth
and business want free information. Your Web sales will multiply
fast because in every email you send out, you include your
signature file that leads people to where you sell your product..
From knowing her audience, your coach built her Web income
over a year to now bring in a consistent $3000 plus a month.
You can too when you pay attention and serve your Online
audience well.
About the Author
Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: How to Drastically Increase your Traffic and Web Sales
www.bookcoaching.com/products.shtml
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Judy@bookcoaching.com
Ph:619/466/0622