How to grow your website with search engine traffic!
Search engines and web directories (such as Yahoo! and
LookSmart.com) are one of the best sources of targeted web site
traffic. Recent changes in the functionality and submission process
of several search engines and directories are detailed below.
The biggest change in the search engine landscape has been a move
towards paid submissions by several services. While some may
consider it a bad thing that services that were once free now charge
for submission, it's actually an improvement in many ways. Most
notably, the time it takes to get listed is usually drastically reduced
with a paid service, meaning your site can start receiving traffic
within days of submitting. And the potential traffic you can receive
from the various search engines that use paid submissions usually far
outweighs the cost. That's more than can be said for most other
marketing efforts, which carry a much higher risk.
One of the biggest recent announcements of this kind is that search
provider Inktomi has recently added a paid submission. For prices
starting at $20, Inktomi guarantees they'll spider your Web site
every 48 hours for a year. Inktomi search results are used by 125
partners, including HotBot, AOL, NBCi, MSN, and others.
Information on paid submissions to Inktomi is available at:
http://www.positiontech.com. This service has just been released;
as I find out more and test its effectiveness, I'll mention my findings
here.
Yahoo! has for quite some time featured its "Business Express"
option of paid submission. LookSmart.com recently moved to
accepting only paid submissions, doing away with its free
submission process altogether. However, if I were going to spend
only $199 to market a Web site, I would spend it on a LookSmart
submission. LookSmart's data is used by MSN, Excite, AltaVista,
CNN.com, and others, and the results have been very good in my
experience.
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