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How To Stand A Chance In The Search Engine Optimization Maze
Search engine optimization is a method of analyzing your site
and modifying it to allow search engines to read and index it.
Search engine optimization is about building and maintaining a
website that will get ranked highly on the major search engines.
SEO comprises of a set of techniques used in order to attract
visitors or prospective customers to your website, and the aim
of a search engine is to provide high quality, relevant content
to the users of the Internet. Search engines are now more
particular on what they list in their databases and a content
relevant site is the requirement if you are to stand any chance
of getting ranked successfully.
It's a fact that when surfers conduct a search and the results
appear, that they do not generally look further than the first
twenty results that are displayed and to make you really
miserable, it is widely accepted that the first 10 results is
the target to aim for if you want to get customers to your
website. You see, people are generally lazy and they will not
deliberately look for you; you have to seek them out. So the
bottom line is you need to get a top ten position or at the very
least be in the top twenty out of potentially thousands of
websites that are all trying to achieve the same as you.
It is important therefore, that if you intend to use search
engine optimization as one of your arsenal of tools, that you
encourage the search engine spiders to not only find your
website but also to index it as well and you can do this through
the keywords that you use on your website. You need to encourage
the search engines to rank your website in that all important
high position and for this you need good page content containing
your chosen keywords. If you use keywords in your Meta Tags for
instance, that do not appear in your page content, then your
site could be penalised.
Bear in mind also, that you want the search engine spiders to
keep coming back looking for something different on your site to
give them a reason to continue to list it. So, ongoing
maintenance is important. You simply cannot just submit your
website and think that the job's done.
So, having established what is required, how do you go about
search engine optimization easily? You will find many websites
that provide free SEO tools, or you can pay a professional to
take care of it for you. But bear in mind that "professional"
also means professional pricing. Also, remember that FREE
normally comes with a price tag anyway and you will have to
visit numerous sites to use the various SEO tools available and
these will be limited in their functionality.
A quality SEO tool that can perform all of the functions
required for website optimization will become your time saver
when it comes to SEO, especially when you're just starting out
and the intricacies of optimizing your website becomes a chore.
So consider an SEO tool that can at least analyze websites of
your top-ranking competitors so that you can emulate them by
making the relevant changes to your own website. In addition,
you will need a keyword generator and a keyword density analyzer
tool and search engine and directory submission functions that
will allow you to make automatic and semi automatic submissions.
Extra functions could include link popularity and pay per click
management.
In conclusion, to obtain high search engine rankings, you must
optimize your web pages before submitting them to the search
engines as it is pointless to submit an un-optimized site. You
can do this by visiting numerous sites to use free tools with
limited functionality or use an award winning software program
that will do it all or you. For further in depth information on
search engine optimization software please visit
http://www.1st-4-income.com.
Ian Simpson reviews software and informational products on the
internet for their value and usefulness. Subscribe to his free
tips newsletter at http://www.information4income.com
About the author:
Ian Simpson reviews software and informational products on the
internet for their value and usefulness. Subscribe to his free
tips newsletter at http://www.information4income.com