Increase Web Site Traffic And Your Search Engine Rankings
We'll be discussing SEO techniques and other Free/Paid methods
to generate Traffic.
Search Engine Optimization Techniques
1. On Page Optimization:
Though these days, on page optimization will not help you much,
But still it is important for any website to rank high.
Meta tags, keywords, descriptions, and titles. They're all
important elements, even if they're not what will make or break
your site - they're just one part of your strategy. These
elements need to be compelling and sprinkled with your keywords,
as this will entice users to click through from the search
results page to your website. It's best to start off slowly,
gradually adding things in as you learn.
The basics are Optimizing Title, Meta tags, H1 tags and
optimizing Paragraphs with 3-5% of keyword density. You should
also include outgoing links with proper keyword anchors.
Another thing most people forget is updating site content
regularly. Search Engine loves Fresh and related content. You
should be updating your site at least 2 times a week.
2. Off Page optimization:
There are many ways you can optimize your site with off page
optimization methods. We'll be discussing Press Release and
Linking techniques
2a. Press Release:
Press release is one of the effective way to get noticed by
media, plus an effective way to get noticed by Search Engines
fast. You need to write an effective press release and
distribute using any of the Press release Services like www.prweb.com or www.prleap.com. Write a press
release that can be termed as a news for press reporters. Ask
Yourself before submitting your Release. Is your news
"newsworthy?" The purpose of a press release is to inform the
world of your news item. Do not use your press release to try
and make a sale. If your press release reads like an
advertisement, rewrite it.
Best way to issue an effective press release is to Time it
according to current affairs. Pick an angle to make your release
more attractive.
Simple tips for an Effective press release.
Strong Headline : If your headline doesn't entice news reporters
then your efforts are going to waste. Your headline and first
paragraph should tell the story.
Write for Media : Write in third person. Avoid Jargon, clichés
and hype. If a reporter wants to add your release to the site or
newspaper, he should be able to do it without minimal editing.
Avoid clichés such as "customers save money" or "great customer
service."
Another tip which I'd like to share with you is paying press
release services to distribute your release to sites like Google
news, Yahoo news. You can do it with minimum of 50$ expenditure.
Another resource which I prefer to distribute my releases with
is http://www.lifestyledecision.com/press>http://www.lifestyled
ecision.com/press
With this you'll be able to write an effective release and bring
loads of free traffic to your site.
2b. Linking Techniques:
One Way Links:
Submitting Press releases is first step towards building long
term plan for One way links. For one Way links I prefer to Buy a
link on PR 6 website for one year or so. If you can find a site
in your own niche, then you can bring traffic as well as get
noticed by Search engines too.
Links Exchange:
Though You must have heard recently about Google ignoring sites
who are exchanging links. This is far from truth. Remember, A
link is a Link. If you are building links from related niche
sites, Your position will increase. Every Link count, doesn't
matter if you have some unrelated sites linking to you.
2c. Submitting Articles:
Submitting articles is just like a press release. If your
article is not strong there is chance that it won't help you as
you expect. Write down an article which people want to read,
another "10 tips for weight loss" won't do you any good. Make
sure you have at least 500 words article and submit it to sites
like www.ezinearticles.com
and www.goarticles.com .
Let us Summarize everything again in step by step of What
procedures You should Do.
1. Build a Site with properly Optimized keywords and content. 2.
Find One way Link Exchange as partners. 3. Issue a Press release
to bring attention to your Site. 4. Submit articles to articles
directories. 5. Work on Link exchange with related niche sites.
6. Update Your Site every week with new content.
About the author:
Ashutosh Mishra,is a Co-publisher of Lifestyle. For More
info on Search
Engine Optimization