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Keeping higher search engine rankings for your website
Why did my website's search engine rank fall?
Well, there could be many reasons, but the most likely reason is
that you neglected your site. Websites are almost like a living
thing. You have to provide them food and sustenance in the form
of content, and link building. If your site has fallen in search
engine rankings, then you probably starved it of what it needed.
The world around your website is constantly changing. If you
don't make the necessary adjustments to your site, then you will
most likely be left behind. Your website needs maintenance to
keep up.
Here are some possible causes for your site falling in search
engine rankings.
* Search engines have changed their indexing strategies. * You
have dead internal or outbound links * Your backlink structure
is starting to dissipate * Another site is making better use of
your keywords * Your pagerank has fallen
What can you do to keep your site getting higher search
engine rankins?
To start with, take a good look at your competition. The answer
may lay right there on their site. Are they making better use of
your keywords? If so, you need to re-examine your keywords, and
possibly change them.
I always tell my clients that one of the primary keys to
maintaining higher search engine rankings is constantly updating
and adding new content. If your website gets "stale," your will
drop fast. Adding new content and updating old content gives
search engines reason to keep coming back. We know that the
spiders are always hungry, and if you have fresh food for them,
they will come back and come back often.
Update your website's internal and outbound links. It is quite
possible that you need to change the keywords in your internal
links, and there is also a very good chance that you may have
dead outbound links. Dead links on a page can severely damage
that pages pagerank.
Take a look at the latest information about search engine
Indexing strategies. They do change, and sometimes drastically.
If this is the case, you will need to examine them, and decide
what you need to do from there.
Examine your backlinks. As we know, website come and go every
day. You should always be looking for more areas to place
backlinks. Find new sites, and update them on old ones. A
hundred backlinks might have gotten you somewhere 5 years ago,
but other competing sites have passed you by. There are millions
of sites out there, and many of them can be a potential backlink.
What if you are not able to keep up?
We all have busy schedules, and your business needs your
attention. If you are not able to maintain the SEO on your site,
then perhaps it is time to hire an affordab
le SEO company. As much as you dislike handing out money to
someone else for your website, it is possible to get more ROI by
having someone else keep up on the search engine optimization.
About the author:
Jamey Perkins has spent the last few years working in website
design. He is currently studying SEO
techniques to further provide better service to his web
design clients. You can visit his website on Search Engine
Optimization and le