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Search Engine Optimization - The Basics Of Boosting Website Traffic
One of the first mistakes that most people make when designing a
website is that they think about the entire website. Do not
concentrate on the entire site. Instead, create your landing
page with only that page in mind. The rest of the design will
come later. Next, narrow down your list of keywords to keyword
phrases. Make sure they are highly targeted keyword phrases. For
example, if you sell motor oil your keyword phrase would be
motor oil and not just oil. Remember that people, when searching
for your website in the search engines, will search for general
phrases, and not just keywords. A good place to get keyword
phrase ideas is http://www.overture.com>http://www.overture.com. There
are many there, so be sure to check it out.
After you have chosen your phrase to use, put it into a search
engine and see what comes up. This is an honest way to check out
your competition and to get a real look at how your keywords
work. You might find that your keywords are highly popular, and
you will need to rework your phrases. Targeting a keyword that
is not highly sought after could lead you to keyword phrases in
niche markets. Fortunes have been built of niche markets in the
Internet community.
Next you'll want to look at your meta tags. The tags are html
code that lists the different words in relation to your product
on the web page. Search engines look mainly for descriptive tags
that tell the engine and visitor what the website is about. If
there is no tag, it will use other ways to search for
information, like in a cached page of the directories. When
setting up your keyword phrase, include it twice, and make it a
clickable title tag too. You'll need to describe your
information for your page with the keywords. Be creative in the
description. Search engines like versatility up to a point. One
important aspect that you will need to use is not only your Meta
keyword phrases, but a few sub keywords that are relevant to
your site. Do not overuse keyword phrases because will hurt you
with certain engines - your site will actually be penalized, and
drop in the search engine rankings. Make sure you use a header
tag. Certain search engines use these tags heavily for rating
the value of your site. When writing your page, use your main
keyword phrase or phrases right off the bat. A good inclusion
would be twice in the first paragraph. Any other types of
information about your site should include your keyword-targeted
phrase as well.
Do not think that that is all you will have to do though. You
will have to get others to notice your web site. Continue using
your keyword phrase or phrases in any text on the page. For
instance, if you have a blog set up on your site; use the
keyword phrase in your Meta tag about the web blog. You may have
to submit your web page to the search engines. Sometimes the
engines don't pick up a site with the spiders and crawlers. In
fact, you might have to redesign your site with new Meta tags,
and targeted keyword phrases and sub keywords. Don't rush to do
it though. First, find out if the search engines pick up your
page. Usually only 2 - 3 weeks will suffice to see if it's
happened. If not re-do your site words so you can climb to at
least the first two pages of any search engine.
The key is to remain patient and to follow the ever changing
rules of SEO search engine optimization. It will take time and
developing your confidence about your skills. In the end, you
will be glad that you have learned the valuable technique, and
you will go on to build improved sites that are finely tuned.
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