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For this you have to start
with the top of the html document.
Many http://www.jimmythakkar.com>web promotion experts who
are doing http://www.jvwinc.com/seo-india.php>search
engine optimization in India and various countries for
top search engines like Google , http://www.yahoo.com>Yahoo and Alexa think that you
should be starting with the html tag which is a wrong idea.
One should always start his document with something
like -
Note this point clearly that
Html(invented by LEE) is very very important in SEO (Short for
search engine optimization) and that you should always have a
validated html to get your web-site/webpage in top rankings of a
popular search engine. You can validate html documents at
http://validator.w3.org.
I will also recommend that
you start with website http://www.w3schools.com>http://www.w3schools.com as
this is one of the best sites for basics on html and web-site
development.
After the opening of your webpage with
DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN ,
the next things are html , head and title tags of your page.
Within the head tag of your doc comes the title tag
(Considered to be the best tag for search engine optimization
people - This is the most important tag in your document as far
as search engine optimization and web-site promotion are
concerned).
Lets says if you have a website on http://www.jvwinc.com/article-extractor.html>software to
find articles then it would be good for you to go for the
keyword 'find article' in your title tag rather than using a
title like "We have a software to find out articles, blah blah
here".
Because this is the most important tag it is crucial that you do
a proper key-word
analysis before entering the text info in the title tag of
your webpage.
From the most important tag of title in
your doc we move on to the metatags.
With the passage
of time people few seo experts believe the importance of
metatags have gone down.
Even though this may be true to some extent, many of the search
engines like msn.com still value the meta tags. Example search
for keyword http://www.jvwinc.com/seo-india.php>search
engine optimization india or seo india on Msn.com and you
will see that Jvw company at Search engine optimization INDIA
| Seo India has used the important keywords in the metatags
to its very advantage.
You should not think of doing http://www.emailspam.info>spam in the metatags section
of your webpage or your website could get into problems and
might get banned.
Another entity that gives lot of
importance to the metatags info is the open directory project http://www.dmoz.org>http://www.dmoz.org .
Usage of meta tags :
Note that the metatags help you in SERPs therefore you
have to be very careful about how you are going to use them.
Some pointers :
->Description : Dont ever spam the
meta-description with your keywords and also remember to stick
to the theme of the page.
->Keywords : Always Start with
the best (most important) keyword in the tag and only follow
with the keywords that are related to the content , theme and
idea of your web-page.
EG. if keyword you are targetting is RSS software and scripts
package then you should be starting with the keyword as http://www.jvwinc.com/popupmaker.html>Rss software and
scripts for promotion in the keywords section of the
metatags : you can then follow up with rss software, rss
scripts, rss promotion, rss submitter etc. Also use the same
keyword in the title of your document to gain more importance.
Regards,
ASHISH T at http://www.jvwinc.com/seo-india.php>Search engine
optimization (SEO India)
(http://www.jvwinc.com/internet.html>Search engine
optimization training guru)
About the author:
Ashish Thakkar is an SEO expert and gives training and guidance
on SEO to webmasters and top executives. You can contact him on
ashish$jvw.in (Var '$' is to be replaced by '@')