Schewanick Computer Services

Why is search engine marketing important to today's business person? Isn't such marketing just for dot-commers? What about the ordinary bricks-and-mortars store owner? How might search engine marketing benefit him or her?

How does one pursue search engine registration, if it is decided to pursue an Internet marketing program? How complicated is this? Is it expensive? What does one need to know about search engine registration?



Effective search engine registration, in other words, will put your local business in a position to be found without the searcher having to resort to the old Yellow Pages phone book. I t will be strategically smart to consider Search engine marketing, it is the way for smaller business that don't enjoy broad-based brand name recognition to be found through use of the most popular search websites or portals. It is also through search engine marketing that brand name awareness can be built very affordably.



Effective search engine registration can have a powerful effect. About 85% of Internet users seeking products or information use search engines to find them. T o submit a website to Google, the world's most important search engine, merely go to: www.google.com/addurl.html. But for registration to be really effective, it needs to be handled by an SEO consultant with specialized knowledge. Costs can range from a few hundred dollars to tens of thousands. Those who charge the highest prices aren't necessarily the most knowledgeable or effective.



Search engine placement on the engines and directories that matter, for keyword phrases that are important to your business, is critical to success on the web. When it's time to get your site positioned, get it right the first time. If you choose the wrong SEO person, or do it yourself and mess it up, you will waste some money, of course, but you will also waste several months of your valuable time. My job as a professional website search engine optimization specialist is to get your website well positioned on the directories and search engines that really matter. SEO optimization is both an art and a science. It involves creating a site theme. It also involves writing and editing, building inbound links that constitute "votes" for high positioning of the client website, and the strategic use of keyword phrases in important places. These are the services I could provide to you:

domain selection advice ecommerce web site design in html - research keywords and content for optimized rankings, create a google freindly sitemap, design site navigational structure to optimized landing pages for agreed number of keywords and phrases. installation and set up of mysql database and .php scripts and such as coppermine for image storage. search engine submission - automated and manual free listings directory submission - keyword / phrase rich listings optimimized for high search engine placement article marketing- a keyword / phrase rich articles written and submitted to article directories and relevant ezines at agreed intervals blog and ping - installation of blog scriptand RSS news feed + RSS feed submission to 50+ news and blog directories, pinging on a regular basis as blog articles are submitted. Google anaylitics reports at agreed intervals So here is my promise, my guarantee!

There are so many SEO / web marketing companies chasing your business... from the "local expert" to the largest multi-national companies. There is a lot of noise out there, all promising the instant gratification of "getting your site up." But right now, there is a lot of noise clamoring for your attention. And, unlike the others, I don't promise "instant gratification." That's not realistic for those who want to build a real business. You will not read insulting words like GET RICH QUICK, No false promises like "fast and easy." Everything I outlined above is all do-able. It is all good and right... logical, natural and powerful. You do not need to be Net-marketing savvy, nor do you need to be brilliant or technically-minded. No Search Engine expertise required on your part.

Unless you are going to be paying for positioning (such as with Google or YAHOO Overture), I cannot guarantee positioning. It can't be done. Getting quality positioning will depend on many factors. However the good news for you is that I have developed numerous web sites that are currently hloding No1 spots on Google, Yahoo & MSN for generic search te



The Bottom Line

Nothing is left to chance... Expert advice that leads you cleanly through the process. The complete package, a step-by-step strategic internet marketing process that works . More to the point, longevity, monitoring your website traffic and tweaking continuosly to hold your rankings once you get them. Any company can offer you a site-builder, Web hosting and add-ons at ever-increasing "premium package" prices. Yes, your site will be up in 24 hours. But months later, that is all you will have. No visitors, no business, no chance. During initial interviews with prospective clients I point out serious search engine optimization flaws associated with otherwise superior web sites. Often the first reaction is that their web developer didn't do the job right. NOT TRUE. I am quick to point out that search engine optimization or web positioning is a very separate skill. Web site construction requires seperate skills in design, copy writing, database development, among others. Search engine web positioning requires the analysis of search patterns for particular offerings and also information associated with individual products along with on-line competition Keyword selection is critical. The ever changing rules set by the search engines require continuous education. The features and benefits of optimization outweigh other forms of marketing in the long-run. Most of my clients with marketing budgets simply transfer funds from other marketing sources and put it into SEO internet marketing services. An example would be to cut back on trade magazine ads, yellow page, or other directory advertising and use those funds for search engine optimization Although I offer complete web site design and development, I would never suggest that you abandon your current developer--rather, I seek to work with them and educate them on the latest SEO techniques.

htt://www.web-hosting.org.uk.tp

About the author:

Although I offer complete web site design and development, I would never suggest that you abandon your current developer--rather, I seek to work with them and educate them on the latest SEO techniques.

Rod Gardner is CEO of White Star Web Hosting htt://www.web-hosting.org.uk.tp and has over 20yrs experience inthe media industry