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Urchin is a web site analytics solution used by web site owners and marketers to better understand their users experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet.

Products

1. Urchin 6 On Demand

2. Urchin 5 Software.

3. Urchin 4.

Urchin 6 On Demand

How many visitors you get from ads and keywords is not sufficient information. But urchin 6 tool shows you which keywords and ads refer your best customers. This tool shows you how your best customers navigate your site. It closes the loop on ad spend and revenue to calculate your marketing and website ROI. This tool increases conversions which helps in making more profits. It is easy to use and it simply tag your pages and paid URLs, and your reports are updated with the latest information throughout the day.

Features

1. Site Overlay- It browse your website with Urchin metrics overlaid directly on your links and you can immediately see the popularity and effectiveness of each link on every page of your site. Its powerful reports shows the effectiveness of your site design in a visual method that is instantly understandable.

2. Funnel Visualization- It eliminate bottlenecks in your checkout and conversion processes and reduce abandonment. Pinpoint where visitors leave your funnels and find out where they go.

3. Advanced Visitor Segmentation- This tool defines your own custom segments such as geographic location and new versus returning visitors. It compares visitor behavior, conversion metrics, and trends for individuals or groups of visitors.

4. Trend Reporting- Its compare metrics across months, days, weeks, or any two arbitrary date ranges. Urchin shows you whether you are up or down for each metric.

5. Analysis Options- It provides report data on the fly and compare visitor segments, examine data over time, and view Lifetime Visitor Value. Drill down to view individual visitors, sessions, and click paths.

6. Key Performance Summaries- Urchin 6 on demand provides executive-level view of traffic quality and quantity trends. Quickly identify problems. Discover new opportunities. Compare referrals, regions, revenue, conversions, campaigns, and keywords.

Benefits

Urchin software not only benefits the client but other persons in the organization also like executives, marketing professionals, content and web developers, ecommerce and merchandizing specialists and IT staff.

1. Executives

a. Get ROI on all online initiatives throughout your organization from a single, centralized source.

b. Understand the effects of long-range trends and overall strategies for your ad campaigns, website initiatives, merchandising, and e-commerce.

c. Reduce your management burden. Simply sign up and Urchin turnkey On Demand solution starts tracking for you.

2. Marketing Professionals

a. Capture the most conversions at the lowest possible cost. Maximize ROI on ad spending and find out which ads, keywords, search engines, referrals, and email blasts deliver the highest quality traffic.

b. Target high return regional markets and market segments.

c. Test creative in ads, emails, and on your website.

3. Content and web Developers

a. Demonstrate the value of usability improvements

b. Show how design decisions affect conversions and improve website ROI.

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