Getting the most form your Web Site
The online business planning and strategy implementation begins
once you have a fully functional, professional looking and
optimized website. Measuring your online business is no mean
task. Due to latest trends in dynamic content, you may put up a
different promotional or discounts or deals on a weekly, monthly
or even hourly basis. A baseline measure is possible only when
you measure your business during a quite month of no promotional
and deals are put up. This will indicate the performance of your
online business more accurately and help you plan ahead. Keeping
tabs on all happenings at the site should be monitored.
Bringing visitors to your site is important. This is called
traffic generation. But once the traffic arrives, it is your
websites responsibility to make the visitor make a purchase. The
number of purchases compared against the traffic is called the
conversion rate. The conversion rate can only be bettered by
your website through promotional, discounts or deals or any
other way you think fit.
Traffic generation can be achieved by search engine
optimization, the process through which your site can be edited
or developed to rank higher in the search engine results,
preferably in the first 10 or so. Use organic procedures for
long term results.
Putting up forms when a visitor comes to your site may not be
helpful, after all many of the visitors find this irritating and
time consuming. Even if the visitor does fill in the form, it is
not necessary that he makes a purchase.
Always make sure that the navigation through your website is
simple and easy. The prices and product description pages should
be easily accessible and clearly worded. Put yourself in the
visitor's shoes and imagine you are trying to buy something on
the internet. What would you like to see in a website -
Simplicity, Navigation, Pricing, Ease of Use, Testimonials, and
Transparency? Make sure that your site fulfills these pre
conditions.
If in doubt, get the website assessed by a web development and
design or SEO professional. You will not repent the advice.
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