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Though some people say that earning money online is not possible. Lunch is not free! It is not true. You can earn online. There are loads of companies who offer their affiliation program. But the main problem with affiliation system is that you get paid only when you refer somebody to their service & that referred person purchase any product from that company. Basically people don't believe such affiliation system & most cases they think that the offer may be cheating.

I started with saying that making online money is possible. Now?

Yes. Still, you can earn. Google Adsense is the best method. Google is an International Company. You can join Google Network as a publisher. I make it simpler. Suppose company X, Y, Z have tied up with Google & Google has told them - "You can give ads for a year against USD 50$ only. So Google gets USD 150$ from three clients. Now question is where the ad will be displayed. Okay, for that Google has developed a Publisher system. You can join as a publisher at free of cost. Those ads of Company X, Y, Z will be displayed in the webpages of your site. Once you signup as a publisher of Google Network, Google will give you the javascript ad code which you can easily integrate in your webpages. Now if your visitors click on those ads being displayed in your site, it will take them to the corresponding service provider's website. This is basically a marketing method called web marketing. Google will pay you a percentage of the amount they get from the corresponding advertiser i.e. the company say X or Y or Z.

So it is obvious that you can get trusted money by Google Adsense. The more & more people hit on ads of their interest, probability of your income increases. There is no predefined rules of increasing valid adsense click - listing some as per my experience gained as an employee on www for last four years.

01) Properly Defined Meta Tags : Keep notice that your meta tags are well defined. Don't use same keyword & description in all pages of your site. You should remeber that the contents are different in different pages of your website. If you are an advanced designer & developer then already you know the importance of it. The key benefit of making different meta tag, different description & keyword is that while Googlebot visits your site & follow links in your starting page to index other pages - it makes proper index where almost all of your pages with important content resides. If Googlebot finds that the keywords & descriptions are same in all pages then it only index first page. Along with making different tile for different pages - also make description & keywords different. Keyword repetition is not a good idea. Now if you have different keywords, google javascript adcode will display different ads in your pages. Otherwise the ads may become same. If the starting & most striking keywords are like "free template,free website template,template download" in all of your pages then it may be the case that in all pages Google javascript ad code will display only those ads related to web template download, web templates providers etc. So use different keywords, description & ad will be in rotation process. If it is in rotation process then people or visitors may find out more number of ads of their interests & if it so then the probability of valid clicks will also increase. And your income from adsense will get a chance to be more.

02) Content As Element : Visibilty & type of expected Google ad also depends on the contents of your web pages. If you have used some particular word such as "software company" number of times - i.e. if it is the major repetiting word of any page then the integrated a code may yield ad of some Software Company or Software Consultant or like that. Again I should say clearly that if you say that "okay, I have used description as - Free Template Download; Keywords as "free template,free website template,template download"; and again I have repeated the word "software company" most of the times in my page - so what will be the type of ad generated by Google? Well friends, I think that priority is more on keywords & description of the page then comes other elements. Though it may be a chance. No solid statement I should make. Go for permutation - combination. You will have the result yourself.

03) Advertisement Layout Size : Generally 468X60 Banner or 728X90 Latherboard format for advertisemnt draws more attention of visitors - it also looks good perhaps in all cases after integration with the webpage. Though I say this - other webmasters can vote for other ad layout such as small rectangle, skyscrapper etc. You can try mine. More clicks on ads - more earnings.

04) Advertisement Layout Color : Ad will be displayed, people will be clicking on them - everything is fine. But do you know some people don't like ads. Though it is their rigidity - they might get good link. But statistics says that site with ads starts to have less popularity day to day. Again when ads is very visible & some contents in the banner say in 468x60 format is found to be ad, visitors just ignore it. They never click on it. So I think that you should not place ad in contrast color to your webpage. Ad should match with your site layout & decoration. Link color in your ads should be same as the link color of your webpage.

In future if I find out any important but legal factor which may increase your adsense income, I will definitely publish them here.

About the author:

Arnab Ghosh has 4 years experience of internet, web development & web design. Now he runs his own webdesign & web development company named Mod Studio India at Calcutta,India which can be viewed at http://www.modstudioindia.com.